Adobe Analytics Business Practitioner Expert (AD0-E212)

Adobe Analytics Business Practitioner Expert (AD0-E212)

The Adobe Analytics Business Practitioner Expert (AD0-E212) certification is designed for professionals who wish to demonstrate advanced proficiency in leveraging Adobe Analytics for business decision-making. This certification focuses on using Adobe Analytics to interpret data, generate insights, and create business value. The exam covers topics such as reporting, analysis, segmentation, data visualization, and deriving actionable insights that can drive strategic decisions. Candidates are expected to be well-versed in Adobe Analytics features, including custom reports, dashboards, and key metrics that are important for business practitioners in marketing and data analytics roles.
Why is Adobe Business Practitioner Expert (AD0-E212) important?

• Validates advanced knowledge of using Adobe Analytics for business reporting and decision-making.
• Demonstrates the ability to interpret and analyze complex data to derive actionable insights for marketing teams.
• Enhances career opportunities in analytics, marketing, and digital strategy roles.
• Recognizes expertise in using advanced Adobe Analytics features like segmentation, custom reports, and dashboards.
• Provides a competitive edge in roles involving digital marketing and web analytics.
• Helps optimize the use of Adobe Analytics in driving business performance through data-driven insights.
• Enables professionals to align data with business goals and create meaningful reports that aid decision-making.
• Facilitates better communication between analytics teams and business stakeholders by improving understanding of data and its strategic implications.

Who should take the Adobe Analytics Business Practitioner Expert (AD0-E212) Exam?

• Business Analyst
• Marketing Analyst
• Digital Marketing Manager
• Data Analyst
• Web Analytics Specialist
• Marketing Technology Specialist
• Adobe Analytics Consultant
• Digital Strategy Specialist
• E-Commerce Analyst
• Performance Marketing Manager

Adobe Analytics Business Practitioner Expert (AD0-E212) Certification Course Outline
The Adobe Analytics Business Practitioner Expert (AD0-E212) Certification covers the following topics -

Module 1. Business analysis
Module 2. Reporting and dashboarding for projects
Module 3. Segmentation and calculated metrics (19%)
Module 4. General tool knowledge and troubleshooting (9%)