Adobe Analytics Business Practitioner Expert (AD0-E212) Practice Exam

The Adobe Analytics Business Practitioner Expert (AD0-E212) certification is designed for professionals who wish to demonstrate advanced proficiency in leveraging Adobe Analytics for business decision-making. This certification focuses on using Adobe Analytics to interpret data, generate insights, and create business value. The exam covers topics such as reporting, analysis, segmentation, data visualization, and deriving actionable insights that can drive strategic decisions. Candidates are expected to be well-versed in Adobe Analytics features, including custom reports, dashboards, and key metrics that are important for business practitioners in marketing and data analytics roles.
Why is Adobe Analytics Business Practitioner Expert (AD0-E212) important?

• Validates advanced knowledge of using Adobe Analytics for business reporting and decision-making.
• Demonstrates the ability to interpret and analyze complex data to derive actionable insights for marketing teams.
• Enhances career opportunities in analytics, marketing, and digital strategy roles.
• Recognizes expertise in using advanced Adobe Analytics features like segmentation, custom reports, and dashboards.
• Provides a competitive edge in roles involving digital marketing and web analytics.
• Helps optimize the use of Adobe Analytics in driving business performance through data-driven insights.
• Enables professionals to align data with business goals and create meaningful reports that aid decision-making.
• Facilitates better communication between analytics teams and business stakeholders by improving understanding of data and its strategic implications.

Who should take the Adobe Analytics Business Practitioner Expert (AD0-E212) Exam?

• Business Analyst
• Marketing Analyst
• Digital Marketing Manager
• Data Analyst
• Web Analytics Specialist
• Marketing Technology Specialist
• Adobe Analytics Consultant
• Digital Strategy Specialist
• E-Commerce Analyst
• Performance Marketing Manager

Skills Evaluated

Candidates taking the certification exam on the Adobe Analytics Business Practitioner Expert (AD0-E212)Adobe Analytics Business Practitioner Expert (AD0-E212) is evaluated for the following skills:

• Advanced reporting and analysis within Adobe Analytics to extract and visualize data.
• Ability to create and apply segmentation techniques to analyze visitor behavior.
• Expertise in creating and customizing dashboards and reports to meet business needs.
• Understanding of key performance indicators (KPIs) and how to use them for business strategy.
• Skills in integrating data from various sources into Adobe Analytics.
• Proficiency in using Adobe Analytics’ analysis workspace for deep insights.
• Ability to interpret and present data insights to non-technical stakeholders.
• Experience with setting up and managing custom variables, including eVars, props, and events.
• Knowledge of attribution models and how they are used to measure marketing effectiveness.
• Skills in using Adobe Analytics to optimize marketing campaigns and strategies.

Adobe Analytics Business Practitioner Expert (AD0-E212) Certification Course Outline
The Adobe Analytics Business Practitioner Expert (AD0-E212) Certification covers the following topics -

Module 1. Business analysis

• Identify an appropriate reporting strategy to perform an analysis for a given a business need/question

• Answer business questions by data analysis

• Conversion funnels identification

• Refer the solution design reference (sdr) to find what data is available in reports

• Summarize report data and draw conclusions

• Outliers and anomalies in reports

Module 2. Reporting and dashboarding for projects

• Using specific visualizations based on a given scenario

• Fallout and flow visualization

• Schedule and share Projects for different users and/or groups

• Look up and combine dimensions, metrics, date ranges, and segments

• Create a visualization

• Find the appropriate item to use, for a given scenario

• Report on marketing campaign performance

Module 3. Segmentation and calculated metrics (19%)

• Develop and configure basic segments using best practices

• Share segments with others in the organization

• Apply segments to Projects and Components

• Generate basic calculated and/or segmented metrics

Module 4. General tool knowledge and troubleshooting (9%)

• Dimensions and parameters types in Adobe Analytics

• Export data from Adobe Analytics