Adobe Analytics Business Practitioner Professional (AD0-E212) Practice Exam

The Adobe Analytics Business Practitioner Professional (AD0-E212) certification is a expert level certification for professionals using Adobe Analytics to analyze and interpret digital marketing data. This certification focuses on applying data insights to business decisions, optimizing user experiences, and measuring the success of marketing campaigns. Candidates are verified for their skills to configure reports, analyze data, create and manage dashboards. The certification is suitable for those seeking to demonstrate their expertise in leveraging data for better business outcomes.
Why is Adobe Analytics Business Practitioner Professional (AD0-E212) important?

• Confirms expertise in using Adobe Analytics to analyze and interpret digital marketing data.
• Demonstrates ability to create and manage reports and dashboards that drive business decisions.
• Helps professionals optimize marketing strategies and measure their effectiveness.
• Improves skills in understanding customer behavior and adjusting strategies accordingly.
• Enhances career opportunities in data-driven digital marketing roles.
• Provides proficiency in leveraging Adobe Analytics tools to extract actionable insights.
• Increases credibility and recognition in the competitive analytics and marketing field.
• Validates proficiency in digital analytics, improving the ability to influence marketing and business decisions.

Who should take the Adobe Analytics Business Practitioner Professional (AD0-E212) Exam?

• Digital Marketing Analyst
• Marketing Analytics Specialist
• Data Analyst
• Business Intelligence Analyst
• Web Analytics Manager
• Marketing Operations Manager
• Marketing Data Scientist
• Conversion Rate Optimization Specialist
• Customer Insights Analyst
• Marketing Strategist

Skills Evaluated

Candidates taking the certification exam on the Adobe Analytics Business Practitioner Professional (AD0-E212) is evaluated for the following skills:

• Adobe Analytics reporting, segmentation, and analysis.
• Interpret data and translate it into actionable business insights.
• Setting up and managing dashboards and visualizations in Adobe Analytics.
• Customer journey mapping and tracking digital interactions.
• Use Adobe Analytics to track and measure KPI s(key performance indicators).
• Data analysis and optimizing marketing campaigns based on insights.
• Configuring tracking and tags for accurate data collection.
• Integrating Adobe Analytics with other platforms to gather comprehensive data.

Adobe Analytics Business Practitioner Professional (AD0-E212) Certification Course Outline
The Adobe Analytics Business Practitioner Professional (AD0-E212) Certification covers the following topics -

Module 1. Business analysis

• Identify an suitable reporting strategy to perform an analysis

• Analyze data to answer business questions

• Identify conversion funnels (as a concept to understand business analysis)

• Refer to the Solution Design Reference (SDR) to know what data is available in reports

• Analyze report data to summarize and draw conclusions

• Recognize outliers and anomalies in reports

Module 2. Reporting and dashboarding for projects

• Benefits of using specific visualizations based on a given scenario

• Compare fallout and flow visualization

• Scheduling and sharing of Projects for different users and/or groups

• Looking up and combining dimensions, metrics, date ranges, and segments

• Create a visualization

• Determine the appropriate item to use, in a scenario

• Report on marketing campaign performance

Module 3. Segmentation and calculated metrics

• Develop and configure basic segments using best practices

• Share segments with others in the organization

• Apply segments to Projects and Components

• Generate basic calculated and/or segmented metrics

Module 4. General tool knowledge and troubleshooting

• Various dimensions and parameters types in Adobe Analytics (evars, props, and events)

• Exporting data from Adobe Analytics