Adobe Analytics Developer Professional (AD0-E213) Practice Exam

The Adobe Analytics Developer Professional (AD0-E213) certification is for software developers and professionals assessing their skills in configuring, customizing, and integrating Adobe Analytics with other applications and systems. The certification includes implementing tracking code, using JavaScript for customizing Adobe Analytics, configuring report suites, and working with APIs to extract and manage data. It is suitable for developers and technical professionals who want to validate their technical skills in leveraging Adobe Analytics to collect and analyze data in a customized, scalable manner. The certification tests candidates' proficiency in Adobe Analytics setup and advanced functionalities.
Why is Adobe Analytics Developer Professional (AD0-E213) important?

• Confirms expertise in implementing and configuring Adobe Analytics using custom code and APIs.
• Demonstrates ability to integrate Adobe Analytics with various other platforms and tools.
• Validates skills in advanced tracking and data management techniques.
• Provides knowledge of how to work with Adobe Analytics' JavaScript API for deeper customization.
• Enhances the ability to optimize tracking implementation for business-specific needs.
• Helps in managing and automating data reporting processes.
• Improves career prospects in technical and developer-focused roles within analytics teams.
• Provides recognition as a skilled developer who can configure, troubleshoot, and enhance Adobe Analytics implementations.
• Contributes to more efficient data collection and reporting by utilizing advanced features of Adobe Analytics.

Who should take the Adobe Analytics Developer Professional (AD0-E213) Exam?

• Adobe Analytics Developer
• Digital Analytics Developer
• JavaScript Developer (focused on analytics integrations)
• Marketing Technology Specialist
• Data Integration Specialist
• Web Developer (with analytics focus)
• Technical Implementation Consultant
• Adobe Analytics Technical Lead
• Business Intelligence Developer
• Front-End Developer (with Adobe Analytics expertise)

Skills Evaluated

Candidates taking the certification exam on the Adobe Analytics Developer Professional (AD0-E213) is evaluated for the following skills:

• Ability to implement Adobe Analytics tracking code and customize it for specific business needs.
• Knowledge of working with Adobe Analytics APIs to automate data integration and management.
• Proficiency in JavaScript and how it is used for tracking and customization within Adobe Analytics.
• Ability to configure and manage report suites and variables within Adobe Analytics.
• Understanding of data collection, including custom events and tracking on different devices and platforms.
• Familiarity with implementing eVars, props, and events, as well as working with Adobe Dynamic Tag Manager (DTM) or Launch by Adobe.
• Skills in troubleshooting and optimizing Adobe Analytics implementations.
• Knowledge of how to use Adobe Analytics for advanced data segmentation and reporting.

Adobe Analytics Developer Professional (AD0-E213) Certification Course Outline
The Adobe Analytics Developer Professional (AD0-E213) Certification covers the following topics -

Module 1. Analytics in the Adobe Experience Cloud Eco-system

• Features and capability of Adobe Experience Cloud ID.

• Uses for Adobe Launch.

• Enable or support Adobe Analytics tags in the Adobe Experience Cloud Eco-system.

Module 2. Analytics Strategy and Design based on an SDR

• Which data objects have to be populated, in a solution design reference

• How to implement the data capture, in a part of a Tech Spec document

Module 3. Analytics Implementation and Configuration

• The steps to deploy Adobe Analytics Code.

• Functions of minimal deployment code for Analytics tracking.

• The steps to configure various components within Adobe Analytics UI.

• Functions of Adobe Analytics report suite and variable settings.

• The characteristics of a data layer and data layer values.

• App Measurement functions for tracking features such as link tracking and e-commerce tracking.

Module 4. Tag Management Systems

• If requirements have been met using tag audits.

• The steps involved in configuring website tagging with Adobe Launch.

• Enable, modify, and troubleshoot extensions in Adobe Launch, for a given scenario.

• How to create rules and data elements.

Module 5. Components of Adobe Analytics

• Adobe Analytics API's functions (data feed, warehouse, data sources, reports).

• The characteristics of processing rules.

Module 6. Testing, Validation, and Troubleshooting

• Understanding common Javascript errors.

• Understanding common Adobe Analytics variables errors.

• Best practices to follow for testing and debugging validation, for a given scenario.
  

• Tracking an Adobe Analytics server call (i.e. From beacon request to showing up in the report.)