Adobe Campaign Classic Business Practitioner Expert (AD0-E327) Practice Exam

Adobe Campaign Classic Business Practitioner Expert (AD0-E327) is an advanced certification exam designed for professionals working with Adobe Campaign Classic to design and manage marketing campaigns. It is intended to validate the expertise required for business practitioners to effectively implement and optimize Adobe Campaign Classic for enterprise-level marketing initiatives. The certification certifies your skills for applying advanced features in Adobe Campaign Classic like campaign management, audience segmentation, data integration, and reporting tools. Clearing the exam shows your expertise in managing marketing strategies and optimizing Adobe Campaign Classic.
Why is Adobe Campaign Classic Business Practitioner Expert (AD0-E327) important?

• Confirms expertise in advanced campaign management and marketing automation.
• Validates skills in audience segmentation, personalized messaging, and customer journey design.
• Demonstrates proficiency in data integration, reporting, and analytics within Adobe Campaign Classic.
• Enhances understanding of how to implement and optimize marketing campaigns across multiple channels.
• Increases business value by improving customer engagement and retention strategies.
• Essential for professionals responsible for delivering large-scale, data-driven marketing campaigns.
• Assists in mastering complex use cases, such as lead nurturing, multi-channel marketing, and advanced reporting.
• Provides a competitive edge in the job market for senior marketing positions.
• Validates a professional's ability to make data-informed decisions and improve campaign performance.
• Helps build a career in marketing technology, digital marketing, and customer experience management.

Who should take the Adobe Campaign Classic Business Practitioner Expert (AD0-E327) Exam?

• Digital Marketing Manager
• Campaign Manager
• Marketing Automation Specialist
• Marketing Technology Specialist
• Customer Engagement Manager
• CRM Manager
• Marketing Operations Specialist
• Adobe Campaign Specialist
• Senior Marketing Strategist
• Data-Driven Marketing Expert

Skills Evaluated

Candidates taking the certification exam on the Adobe Campaign Classic Business Practitioner Expert (AD0-E327) is evaluated for the following skills:

• Designing and managing multi-channel marketing campaigns.
• Implementing complex segmentation and targeting strategies for personalized messaging.
• Integrating data sources, such as CRM and external systems, into Adobe Campaign Classic.
• Creating and optimizing customer journeys across email, mobile, and other digital touchpoints.
• Analyzing and interpreting campaign data to improve performance and return on investment (ROI).
• Utilizing advanced reporting and analytics tools to measure campaign effectiveness.
• Implementing best practices for audience engagement and nurturing.
• Understanding and applying Adobe Campaign Classic’s advanced functionalities, such as dynamic content and automation.
• Troubleshooting and resolving issues within campaign workflows.
• Managing cross-functional teams to execute integrated marketing strategies effectively.

Adobe Campaign Classic Business Practitioner Expert (AD0-E327) Certification Course Outline
The Adobe Campaign Classic Business Practitioner Expert (AD0-E327) Certification covers the following topics -

Module 1. Campaign Management

• best practices to build a campaign

• Select the correct campaign template based on a given scenario

• importance of typologies

• target mappings

• Configure web apps and web forms

Module 2. Workflow Management

• Analyze campaign requirements and recommend appropriate actions

• Analyze workflow errors based on a given scenario

• Design a marketing workflow to meet specific campaign requirements

• Apply best practices in executing workflows

Module 3. Data Management

• relational databases

• sources of data accessible by a workflow

• method to export data

• Suitable data investigation method based on a scenario

• Create lists following best practices

• Configure predefined filters

• Suitable input form based on business requirements

Module 4. Delivery Management

• Create and configure deliveries

• Select and set up the suitable proof audience for approvals

• Analyze and interpret delivery audits

Module 5. Reporting

• Suitable reports to generate based on a scenario

• Interpret built-in reports

• logs cleanup/purge impact on reporting

Module 6. Administration

• logs purge impact on reports based on a scenario

• Grant the right authorizations and accesses based on business requirements

• Enable SFTP via the control panel