Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Practice Exam

Adobe Campaign Classic Business Practitioner Professional (AD0-E329) is a certification exam designed for professionals who have a strong understanding of Adobe Campaign Classic and want to demonstrate their proficiency in using this tool to manage and execute marketing campaigns. This certification is aimed at validating the skills necessary to work with Adobe Campaign Classic to manage email marketing, segmentation, reporting, and workflows. The exam tests knowledge in campaign design, audience targeting, and personalization, ensuring that candidates can effectively leverage Adobe Campaign Classic to optimize marketing strategies, increase customer engagement, and deliver personalized experiences.
Why is Adobe Campaign Classic Business Practitioner Professional (AD0-E329) important?

• Validates expertise in using Adobe Campaign Classic for marketing campaign management.
• Demonstrates proficiency in email marketing, audience segmentation, and personalization techniques.
• Enhances the ability to implement and optimize marketing automation workflows.
• Helps professionals understand reporting and analytics in Adobe Campaign Classic.
• Improves skills in designing targeted, data-driven marketing strategies.
• Increases efficiency in executing campaigns and measuring marketing performance.
• Essential for professionals working with Adobe Campaign Classic in marketing roles.
• Improves the ability to collaborate with teams and manage end-to-end campaign lifecycles.
• Strengthens the credibility of marketing professionals in using enterprise-level marketing software.
• Opens up career opportunities for advanced roles in marketing automation and campaign management.

Who should take the Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Exam?

• Designing and executing email marketing campaigns in Adobe Campaign Classic.
• Managing audience segmentation and targeting for personalized marketing.
• Implementing automated workflows for campaign execution.
• Utilizing Adobe Campaign Classic’s reporting and analytics features to measure campaign performance.
• Creating data-driven marketing strategies and optimizing them for better results.
• Understanding and using Adobe Campaign’s data integration capabilities.
• Managing customer profiles and tracking campaign performance metrics.
• Configuring and customizing Adobe Campaign Classic to fit marketing objectives.
• Understanding best practices for email deliverability and A/B testing.
• Using Adobe Campaign Classic for cross-channel marketing strategies.

Skills Evaluated

Candidates taking the certification exam on the Adobe Campaign Classic Business Practitioner Professional (AD0-E329) is evaluated for the following skills:

• Designing and executing email marketing campaigns in Adobe Campaign Classic.
• Managing audience segmentation and targeting for personalized marketing.
• Implementing automated workflows for campaign execution.
• Utilizing Adobe Campaign Classic’s reporting and analytics features to measure campaign performance.
• Creating data-driven marketing strategies and optimizing them for better results.
• Understanding and using Adobe Campaign’s data integration capabilities.
• Managing customer profiles and tracking campaign performance metrics.
• Configuring and customizing Adobe Campaign Classic to fit marketing objectives.
• Understanding best practices for email deliverability and A/B testing.
• Using Adobe Campaign Classic for cross-channel marketing strategies.

Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Certification Course Outline
The Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Certification covers the following topics -

Module 1. Build a Campaign

• Digital Marketing concepts and objectives

• Key tool features and structure, in relation to the interface

• Sutable delivery template with subdomain to use given Business Requirements

• Sutable delivery preparation or personalization requirements given Business Requirements

• Sutable target audience among profiles and analyze the results of the expected outcomes

• Suggest and implement valid campaign approval settings

• Find scheduling based on campaign requirements

• Identify where to locate delivery results or output

• Error and warning types (delivery, campaign, and workflow level)

Module 2. Workflow management and platform capabilities

• Determine which workflow activities should be selected, in a given scenario

• Differentiate between campaign and technical workflows

• Determine which workflow solution is optimal for continuous, waits, recurring, aborts situations, in a given scenario

• Identify the new capabilities and features of Campaign V8 compared to previous versions

Module 3. Data operations

• Modify columns within a view to test data/output

• Need for the union, intersection, exclusion, and split workflow targeting activities

• Suitable method to reconcile data, generate a complement, deduplicate, and import data

• Identify which data enrichment rule should be used, in a given scenario

• Determine how to segment an audience and store as a list and cells, in a given scenario

• Determine the best method to export data to destinations by configuring them, in a given scenario

Module 4. Delivery configuration

• Determine the correct delivery type, in a given scenario

• Determine how to create templates, for given business requirements

• Determine the correct delivery properties, for given business requirements

• OOTB personalization options available for a delivery

• Determine the appropriate typology rule, in a given scenario

• The cause of a recipients’ exclusion of a delivery in the log and check delivery diagnostics

• Where/how to test delivery content and personalization

• The various delivery states that occur during processing and apply actions

Module 5. Administration and reporting

• Common OOTB reports and where to access them

• Suitable OOTB report based on reporting requirements

• Descriptive Analysis functionality inside Adobe Campaign

• Apply the right authorizations to limit/allow access to Campaign objects, in a given scenario