Adobe Campaign Classic Developer Professional (AD0-E331) Practice Exam

Adobe Campaign Classic Developer Professional (AD0-E331) is a certification exam designed for professionals who have advanced skills in customizing and integrating Adobe Campaign Classic. This certification focuses on evaluating a candidate's ability to implement, configure, and maintain Adobe Campaign Classic solutions for large-scale marketing campaigns. The exam tests knowledge of technical aspects such as creating workflows, data schema, designing APIs, and managing data integration, all while ensuring the smooth functioning of the platform in an enterprise environment. Passing this exam confirms the candidate's ability to leverage Adobe Campaign Classic’s development capabilities to create customized solutions for marketing automation, reporting, and audience segmentation.
Why is Adobe Campaign Classic Developer Professional (AD0-E331) important?

• Validates advanced skills in customizing and integrating Adobe Campaign Classic.
• Demonstrates expertise in developing and maintaining marketing workflows and data schemas.
• Enhances understanding of API integration and custom solutions within Adobe Campaign Classic.
• Helps professionals manage data imports, exports, and integrations efficiently.
• Useful for developers working in marketing technology or integrating marketing platforms.
• Increases the ability to troubleshoot and optimize Adobe Campaign Classic.
• Improves skills in configuring and maintaining complex marketing automation solutions.
• Critical for developers responsible for customizing Adobe Campaign Classic for client-specific needs.
• Opens career opportunities in the growing field of marketing technology and campaign development.
• Builds a strong foundation for developing enterprise-level, scalable marketing solutions.

Who should take the Adobe Campaign Classic Developer Professional (AD0-E331) Exam?

• Adobe Campaign Developer
• Marketing Technology Developer
• Adobe Campaign Integration Specialist
• Marketing Solutions Architect
• Marketing Automation Developer
• Technical Campaign Manager
• CRM Developer
• Marketing Platform Specialist
• Data Integration Specialist
• Software Engineer (Marketing Solutions)

Skills Evaluated

Candidates taking the certification exam on the Adobe Campaign Classic Developer Professional (AD0-E331) is evaluated for the following skills:

• Developing and customizing workflows for Adobe Campaign Classic.
• Configuring and maintaining data schemas to support marketing campaigns.
• Managing data imports, exports, and integrations with external systems.
• Implementing and troubleshooting custom API integrations with Adobe Campaign Classic.
• Understanding and applying best practices for system performance and optimization.
• Developing custom solutions to enhance the functionality of Adobe Campaign Classic.
• Troubleshooting and resolving issues in Adobe Campaign Classic environments.
• Building and maintaining marketing automation processes and solutions.
• Customizing email marketing templates and campaign triggers.
• Configuring and supporting complex marketing processes across multiple systems.

Adobe Campaign Classic Developer Professional (AD0-E331) Certification Course Outline
The Adobe Campaign Classic Developer Professional (AD0-E331) Certification covers the following topics -

Module 1. System configuration

• System-wide configuration of settings in the Administration node

• Extend the OOTB Recipient schema

• Define schema details

• Applicable uses of Form Renderings

• System-wide configuration settings that affect the workspace/project level

• Configuration settings for SFTP external accounts

• The configuration settings for Open and Closed enumerations

• Typology Rule Types

• Requirements to use a custom Target Map and its impact to OOTB functionality

• Accessing externally generated audiences from other Adobe Experience Cloud solutions in Adobe Campaign Classic

• The business use case for interactions and offers

• The business use case for Message Center

• V8 API data import functionality

Module 2. Customization

• Edit Campaign schemas

• Settings for ensuring valid schema extension or configure custom schemas

• The use case for customized Options

• The use case for Seedlists

• Modify the OOTB opt-out / Unsubscribe web app

• Create Content Management components

• Use cases to use Content Management

• Update the OOTB forms

Module 3. Operational security

• Adding user groups and roles

• Translating the user management matrix with correct user rights and hierarchy

• Identifying and defining the correct permissions

• Identifying the security zone for a user group

Module 4. Technical Workflows

• Import/export

• Various sources of data that a workflow can access

• Transform data and manipulate the work table

• Applicable workflow activities and their features/properties

• Apply the process to configure workflow properties

• Extend activity functionality using the Expression Editor

• The OOTB workflows and user-created workflows differences

• The need for the OOTB workflows

• Troubleshoot custom workflows

• Variable types and their scope and usage

• OOTB variables and their use

• Configure alerts and approvals

• Identify types of campaign databases

Module 5. Instance Maintenance

• Locate errors from different service logs

• Workflow Heatmap readings

Module 6. Campaign configuration

• Create campaigns using Campaign templates

• The process to create approvals

• Locate errors by analyzing audit logs

• Using different deliveries, given a campaign scenario

• Process to create the advanced process in workflows

• Workflow execution methods