Adobe Campaign Standard Business Practitioner Expert (AD0-E307) Practice Exam

The Adobe Campaign Standard Business Practitioner Expert (AD0-E307) certification exam is an expert-level certification for professionals managing Adobe Campaign Standard solutions for marketing automation. The certification attests to your skills to configure, customize, and manage Adobe Campaign Standard. The certification validates your knowledge to design, automate, and analyze marketing workflows by using Adobe Campaign Standard. the certification includes audience segmentation, email delivery, reporting, and analytics. This certification is suitable for professionals engaged in marketing, campaign management, and customer experience for impactful digital marketing.
Why is Adobe Campaign Standard Business Practitioner Expert (AD0-E307) important?

• Confirms a candidate’s ability to manage and optimize Adobe Campaign Standard for marketing automation.
• Validates skills in creating personalized marketing campaigns and targeting audiences effectively.
• Provides expertise in managing and automating multi-channel marketing workflows.
• Enhances credibility for marketing professionals involved in campaign execution and analytics.
• Improves career opportunities in roles related to marketing, customer experience, and automation.
• Demonstrates an understanding of reporting and analytics to evaluate the effectiveness of campaigns.
• Validates expertise in optimizing Adobe Campaign Standard’s functionality for business needs.
• Helps professionals stay competitive in the field of digital marketing and automation.
• Shows proficiency in integrating data and systems within Adobe Campaign Standard.
• Supports the creation of efficient, data-driven marketing strategies and customer engagement tactics.

Who should take the Adobe Campaign Standard Business Practitioner Expert (AD0-E307) Exam?

• Marketing Automation Manager
• Campaign Manager
• Marketing Operations Specialist
• Customer Experience Manager
• Digital Marketing Specialist
• Email Marketing Specialist
• CRM Specialist
• Marketing Technologist
• Adobe Campaign Administrator
• Marketing Analytics Manager

Skills Evaluated

Candidates taking the certification exam on the Adobe Campaign Standard Business Practitioner Expert (AD0-E307) is evaluated for the following skills:

• Configuring and managing Adobe Campaign Standard for marketing automation.
• Designing personalized and targeted campaigns based on audience segmentation.
• Setting up multi-channel marketing workflows and automating processes.
• Analyzing and interpreting campaign performance through reporting and analytics.
• Implementing best practices for email marketing, including delivery, content, and targeting.
• Managing customer profiles, preferences, and data integration in Adobe Campaign Standard.
• Customizing the platform for specific business requirements and marketing objectives.
• Leveraging Adobe Campaign Standard's features to improve marketing efficiency and effectiveness.
• Ensuring compliance with data protection and privacy regulations in marketing campaigns.
• Troubleshooting and optimizing campaign workflows and data integration.

Adobe Campaign Standard Business Practitioner Expert (AD0-E307) Certification Course Outline

The Adobe Campaign Standard Business Practitioner Expert (AD0-E307) Certification covers the following topics -

Module 1. Delivery management

• Implement best practices in setting up and deploying a delivery

• Choose the correct delivery configuration

• Implement Email Designer functionalities to appropriate scenario

Module 2. Campaign management

• Implement configurations to execute workflows

• Implement best practices in planning, outlining, and modifying a campaign

Module 3. Requirements analysis

• Design a new workflow based on business/campaign requirements

• Interpret customer requirements

Module 4. Reporting

• Choose the appropriate report to generate for a given customer requirements

• Customize an out-of-the-box dynamic report for a given given a scenario

• OOTB report data, provide an interpretation of the results for a given sample

• Implement the process to schedule and send an OOTB report

Module 5. Troubleshooting

• Monitor and identify errors

• Analyze and interpret deployment results

Module 6. Data management and administration

• Data model resources

• Perform Campaign Standard administration

• Implement the process to build targeted audiences