Adobe Customer Journey Analytics Developer Expert (AD0-E604) Practice Exam

Adobe Customer Journey Analytics Developer Expert (AD0-E604) is a certification exam designed for professionals who work with Adobe Customer Journey Analytics (CJA) and are responsible for integrating, customizing, and extending the platform. This certification is targeted at developers who are proficient in using Adobe’s tools for tracking and analyzing customer data across multiple touchpoints. It validates a candidate's ability to implement complex data integrations, work with APIs, and customize reporting and analytics solutions within the Adobe Experience Cloud ecosystem. Passing this exam demonstrates expertise in deploying and customizing Adobe Customer Journey Analytics to create effective and personalized customer journey insights.
Why is Adobe Customer Journey Analytics Developer Expert (AD0-E604) important?

• Validates expertise in implementing and customizing Adobe Customer Journey Analytics (CJA) for enterprise-level analytics needs.
• Demonstrates knowledge of integrating diverse data sources and APIs into Adobe Experience Cloud to create a unified view of customer behavior.
• Enhances the ability to work with and manipulate customer data to derive actionable insights that can inform strategic decisions.
• Confirms proficiency in customizing reporting and analytics solutions to meet the specific needs of businesses.
• Shows that the candidate can handle large-scale data analysis and troubleshoot complex customer journey analytics challenges.
• Helps businesses gain a competitive advantage by optimizing customer journey analysis, data integration, and reporting strategies.
• Provides developers with a specialized skill set in Adobe’s ecosystem that can significantly improve marketing and customer experience outcomes.
• Opens career opportunities for professionals looking to specialize in customer analytics and data integration with Adobe tools.
• Strengthens an individual’s value in the job market, especially for organizations using Adobe Experience Cloud products.
• Equips professionals with advanced knowledge to address challenges in cross-channel data analysis, reporting, and customer journey optimization.

Who should take the Adobe Customer Journey Analytics Developer Expert (AD0-E604) Exam?

• Adobe Experience Cloud Developer
• Data Engineer
• Customer Journey Analyst
• Marketing Automation Developer
• Data Integration Specialist
• Business Intelligence Developer
• Analytics Consultant
• Customer Experience Developer
• Digital Marketing Engineer
• Technical Marketing Specialist

Skills Evaluated

Candidates taking the certification exam on the Adobe Customer Journey Analytics Developer Expert (AD0-E604) is evaluated for the following skills:

• Implementing data integrations with Adobe Customer Journey Analytics (CJA).
• Understanding and using APIs to extend and integrate CJA with other platforms and data sources.
• Customizing Adobe Experience Cloud solutions, including reporting and analytics tools, to meet business needs.
• Handling large datasets and ensuring data integrity and consistency across the customer journey.
• Troubleshooting and debugging issues related to data integration and reporting.
• Working with customer segmentation, audience building, and targeting strategies based on journey data.
• Implementing and customizing dashboards, reports, and visualizations to provide actionable insights.
• Applying advanced features of CJA to improve customer analytics and business outcomes.
• Collaborating with cross-functional teams to optimize customer journey analytics and performance.
• Demonstrating an understanding of the technical architecture and performance considerations within Adobe Customer Journey Analytics.

Adobe Customer Journey Analytics Developer Expert (AD0-E604) Certification Course Outline
The Adobe Customer Journey Analytics Developer Expert (AD0-E604) Certification covers the following topics -

Module 1. Connections (22%)

• Design CJA connections with appropriate settings

• Create CJA connections from XDM data sets available in AEP by sandbox

Module 2. Data Views (30%)

• Configure data views for reporting and analysis

• Modify components within data views

Module 3. Data Validation and Troubleshooting (34%)

• Validate that data is populating accurately and completely

• Troubleshoot connections and data views

• Build or troubleshoot components

• Monitor usage to licensure

Module 4. Reporting and Activation (14%)

• Use Analysis Workspace to demonstrate cross-channel customer journeys with appropriate visualizations

• Send the members of a CJA Filter to an RTCDP Audience

• Design and create filters across datasets