Adobe Experience Manager AEM Business Practitioner Professional Practice Exam

The Adobe Experience Manager (AEM) Business Practitioner Professional certification is an expert-level certification which certifies your skills in using Adobe Experience Manager for digital content and marketing strategies. The Adobe certification assess your skills in managing AEM features, tools, and best practices to support marketing efforts, improve content delivery, and optimize user experiences on web platforms. It includes the essential knowledge and skills for using AEM with business objectives and improving customer engagement with personalized content.
Why is Adobe Experience Manager AEM Business Practitioner Professional important?

• Shows your expertise in managing AEM for digital experience and content management.
• Validates your ability to align AEM capabilities with marketing and business goals.
• Boosts credentials for roles in digital marketing and customer experience management.
• Supports organizations in maximizing the value of AEM for content personalization.
• Provides recognition for understanding core AEM components and workflows.

Who should take the Adobe Experience Manager AEM Business Practitioner Professional Exam?

• Digital Marketing Specialist
• Content Strategist
• AEM Business Practitioner
• Web Content Manager
• Digital Transformation Consultant
• Customer Experience Manager
• Marketing Operations Manager

Skills Evaluated

Candidates taking the certification exam on the Adobe Experience Manager AEM Business Practitioner Professional is evaluated for the following skills:

• Managing AEM sites and assets for optimized content delivery.
• Understanding AEM workflows and components to support business goals.
• Applying AEM tools to design and execute digital marketing strategies.
• Configuring AEM features to enhance customer engagement.
• Integrating AEM with analytics to support data-driven decision-making.
• Understanding AEM’s role in the broader Adobe ecosystem.

Adobe Experience Manager AEM Business Practitioner Professional Certification Course Outline
The Adobe Experience Manager AEM Business Practitioner Professional Certification covers the following topics -

Module 1. Education

• Concepts required to perform training for author

• Using AEM features for meeting business needs

• AEM features and capabilities

Module 2. Architecture

• Caching approaches

• Roles and rights

• AEM integration with third-party services

• Information architecture which uses AEM standard features to meet business needs

Module 3. Business analysis

• How questions from developers should be answered concerning the business goals

• Meeting the core business goals while remaining within budget and/or scope

• Typical project stakeholders

• Map standard modules of AEM to different business problems for the customer

• Implementing content management concepts for AEM modules

• Implementing procedural concepts necessary to support the collaboration of all parties involved

Module 4. Solution

• How to configure and use content components to show best practices of AEM
  

• The correct implementation of features, and locate and describe occurring errors