Adobe Experience Manager Business Practitioner Professional (AD0-E126) Practice Exam

The Adobe Experience Manager Business Practitioner Professional (AD0-E126) certification exam is designed to validate an individual's expertise in using Adobe Experience Manager (AEM), a comprehensive content management solution for building websites, mobile apps, and forms. This certification focuses on the business and strategic aspects of implementing AEM in a professional environment. The exam tests candidates on their ability to use AEM tools effectively for content management, digital marketing campaigns, and customer experience strategies, ensuring they are well-equipped to manage digital assets and workflows. This certification demonstrates a professional’s ability to optimize the delivery of personalized content to enhance customer engagement and improve digital experiences.
Why is Adobe Experience Manager Business Practitioner Professional (AD0-E126) important?

• Validates proficiency in Adobe Experience Manager (AEM) for managing content and digital experiences.
• Demonstrates expertise in content management, marketing automation, and web content workflows.
• Supports the effective use of AEM to optimize customer experiences across various digital touchpoints.
• Enhances career opportunities in the digital marketing and content management fields.
• Provides recognition of strategic and practical skills in managing content through AEM in a business context.
• Helps professionals gain the ability to drive business objectives using AEM’s robust tools for personalization and content delivery.
• Improves organizational efficiency by streamlining content creation, management, and distribution processes.
• Demonstrates the ability to integrate AEM with other digital marketing tools and systems to enhance customer engagement.
• Reinforces knowledge of AEM’s key features, including digital asset management (DAM) and content delivery workflows.
• Supports professionals in industries requiring high-quality customer experiences, such as retail, finance, and healthcare.

Who should take the Adobe Experience Manager Business Practitioner Professional (AD0-E126) Exam?

• Digital Marketing Manager
• Web Content Manager
• Content Strategist
• Digital Experience Manager
• AEM Business Analyst
• Marketing Campaign Manager
• Content Operations Specialist
• Digital Transformation Consultant
• Marketing Automation Specialist
• Customer Experience Manager

Skills Evaluated

Candidates taking the certification exam on the Adobe Experience Manager Business Practitioner Professional (AD0-E126) is evaluated for the following skills:

• Understanding and utilizing AEM for content management, web content, and digital asset workflows.
• Implementing and managing digital marketing campaigns using AEM’s tools.
• Optimizing content for web and mobile delivery, focusing on personalization and customer engagement.
• Managing and customizing workflows for content creation, approval, and publishing.
• Integrating AEM with other systems such as CRM and marketing automation platforms to deliver unified customer experiences.
• Using AEM’s digital asset management (DAM) tools for organizing and optimizing multimedia content.
• Creating and managing personalized content experiences across various customer touchpoints.
• Utilizing AEM for form management, such as data collection and lead generation.
• Ensuring content governance and compliance with organizational standards using AEM.
• Understanding AEM’s role in the broader digital marketing ecosystem and implementing best practices.

Adobe Experience Manager Business Practitioner Professional (AD0-E126) Certification Course Outline
The Adobe Experience Manager Business Practitioner Professional (AD0-E126) Certification covers the following topics -

Module 1. Education (22%)

• Identify AEM features and capabilities

• Describe AEM features that meet business needs

• Describe procedural concepts necessary to conduct training for content editors

Module 2. Architecture (22%)

• Identify information architecture appropriate to meet business needs using either on-prem or Adobe hosted (Cloud) environment

• Describe how AEM connects with third-party services

• Identify where to define roles and permissions

• Given a scenario, define available caching approaches

Module 3. Business Analysis (43%)

• Given a scenario, identify standard modules of AEM that address customer business problems

• Identify content management concepts for AEM modules

• Identify typical project stakeholders

• Identify realistic collaboration scenarios between involved teams

• Given a scenario, describe a correct approach to meet business goals while remaining within budget and/or scope

• Identify ways to connect business goals with the development team

Module 4. Setup and implementation (13%)

• Identify best AEM practices to use content components

• Given a scenario, identify the correct implementation of a feature