Adobe Experience Manager Sites Business Practitioner Expert (AD0-E121) Practice Exam

The Adobe Experience Manager Sites Business Practitioner Expert (AD0-E121) certification exam is designed for professionals who wish to demonstrate their expertise in managing digital content using Adobe Experience Manager (AEM) Sites. The certification validates a business practitioner's ability to implement and manage AEM Sites, focusing on content management, delivery, and optimization. This exam is aimed at professionals who work with AEM to deliver personalized digital experiences through web content management, including managing the site’s structure, workflows, and integration with other tools. It also tests the candidate’s understanding of AEM's role in omnichannel content delivery and customer engagement.
Why is Adobe Experience Manager Sites Business Practitioner Expert (AD0-E121) important?

• Validates deep knowledge of AEM Sites for web content management and personalization.
• Demonstrates expertise in creating and managing web content, improving digital experiences across channels.
• Confirms proficiency in using AEM tools to create, organize, and publish content.
• Helps business practitioners optimize AEM for better customer engagement and interaction.
• Shows competence in integrating AEM Sites with other Adobe solutions for comprehensive digital marketing strategies.
• Ensures understanding of AEM's role in building and maintaining digital experiences across web and mobile platforms.
• Provides a competitive edge in job markets by demonstrating high-level expertise in AEM.
• Increases credibility with employers and clients looking for specialists in content management systems.
• Enhances job prospects for roles in content strategy, digital marketing, and AEM-focused teams.
• Boosts career opportunities in organizations looking to enhance their digital presence and deliver exceptional customer experiences.

Who should take the Adobe Experience Manager Sites Business Practitioner Expert (AD0-E121) Exam?

• AEM Business Practitioner
• Digital Marketing Manager
• Web Content Manager
• AEM Content Strategist
• AEM Implementation Consultant
• Digital Experience Specialist
• AEM Solution Architect
• Web Project Manager
• Digital Experience Designer
• AEM Consultant

Skills Evaluated

Candidates taking the certification exam on the Adobe Experience Manager Sites Business Practitioner Expert (AD0-E121) is evaluated for the following skills:

• Creating and managing digital content within AEM Sites.
• Implement content strategies that align with business goals and customer needs.
• Designing and optimizing workflows within AEM Sites.
• AEM's capabilities.
• AEM integration with other Adobe solutions.
• Manage content delivery across multiple channels.
• Site design, content planning, and optimization.
• Best practices in content governance, content lifecycle, and content reuse.
• AEM's templates, components, and authoring tools.
• Troubleshooting and optimizing content delivery within AEM Sites.

Adobe Experience Manager Sites Business Practitioner Expert (AD0-E121) Certification Course Outline
The Adobe Experience Manager Sites Business Practitioner Expert (AD0-E121) Certification covers the following topics -

Module 1: Understanding Education (22%)

• Know AEM features and capabilities

• Suggest utilizing suitable AEM features as per the business needs

• Applying procedural concepts for conducting training of content editors

Module 2: Understanding Architecture (24%)

• Suggest an Information Architecture for using AEM Standard Features to meet business needs by on-prem or Adobe hosted (Cloud) environment

• Illustrating how AEM integrates with third-party services

• Determine how to define roles and permissions

• Explain caching approaches

Module 3: Understanding Business Analysis (38%)

• Mapping standard modules of AEM to different business problems for the customer

• Applying content management concepts for AEM modules

• Identify typical project stakeholders

• Apply procedural concepts necessary to support collaboration of all parties involved

• Know how to meet the core business goals while remaining within budget and/or scope

• Know how questions from developers should be answered with respect to the business goals

Module 4: Understanding Setup and Implementation (16%)

• Know configuring and using content components to show best practices of AEM

• Verify the correct feature implementation and locate and describe errors