Adobe Journey Optimizer Developer Expert (AD0-E606)

Adobe Journey Optimizer Developer Expert (AD0-E606)

The Adobe Journey Optimizer Developer Expert certification (AD0-E606) is designed for professionals who work with Adobe's journey optimization solutions. It evaluates a candidate's knowledge and practical expertise in configuring, managing, and optimizing journeys using Adobe Journey Optimizer (AJO). The exam covers various aspects of the AJO platform, including configuration, orchestration, content management, and data integration. The certification is ideal for individuals who want to prove their ability to leverage the platform for delivering personalized customer journeys at scale across channels such as email, push, SMS, and more.
Why is Adobe Journey Optimizer Developer Expert (AD0-E606) important?

• Demonstrates in-depth knowledge of the Adobe Journey Optimizer platform.
• Validates expertise in creating personalized customer journeys.
• Supports professionals in roles involving customer experience management.
• Useful for professionals working with data-driven marketing and customer journey orchestration.
• Ensures familiarity with Adobe Experience Platform integration and its APIs.

Who should take the Adobe Journey Optimizer Developer Expert (AD0-E606) Exam?

• Journey Optimizer Developer
• Adobe Experience Platform Specialist
• Customer Experience Architect
• Marketing Automation Specialist
• CRM Manager
• Data Integration Specialist

Adobe Journey Optimizer Developer Expert (AD0-E606) Certification Course Outline
The Adobe Journey Optimizer Developer Expert (AD0-E606) Certification covers the following topics -

Module 1: Administration and Configuration (20%)
Module 2: Journey Orchestration (22%)
Module 3: Offer Decisioning (16%)
Module 4: Content Authoring (22%)
Module 5: Data Modeling (18%)