Adobe Journey Optimizer Developer Expert (AD0-E606) Practice Exam

The Adobe Journey Optimizer Developer Expert certification (AD0-E606) is designed for professionals who work with Adobe's journey optimization solutions. It evaluates a candidate's knowledge and practical expertise in configuring, managing, and optimizing journeys using Adobe Journey Optimizer (AJO). The exam covers various aspects of the AJO platform, including configuration, orchestration, content management, and data integration. The certification is ideal for individuals who want to prove their ability to leverage the platform for delivering personalized customer journeys at scale across channels such as email, push, SMS, and more.
Why is Adobe Journey Optimizer Developer Expert (AD0-E606) important?

• Demonstrates in-depth knowledge of the Adobe Journey Optimizer platform.
• Validates expertise in creating personalized customer journeys.
• Supports professionals in roles involving customer experience management.
• Useful for professionals working with data-driven marketing and customer journey orchestration.
• Ensures familiarity with Adobe Experience Platform integration and its APIs.

Who should take the Adobe Journey Optimizer Developer Expert (AD0-E606) Exam?

• Journey Optimizer Developer
• Adobe Experience Platform Specialist
• Customer Experience Architect
• Marketing Automation Specialist
• CRM Manager
• Data Integration Specialist

Skills Evaluated

Candidates taking the certification exam on the Adobe Journey Optimizer Developer Expert (AD0-E606) is evaluated for the following skills:

• Administration and configuration of the Adobe Journey Optimizer platform.
• Integration with Adobe Experience Platform and other Adobe solutions.
• Journey orchestration and management across multiple customer touchpoints.
• Data modeling, audience segmentation, and decisioning logic.
• Content creation, management, and personalization within journeys.
• Utilizing AJO APIs for customizing and automating processes.

Adobe Journey Optimizer Developer Expert (AD0-E606) Certification Course Outline
The Adobe Journey Optimizer Developer Expert (AD0-E606) Certification covers the following topics -

Module 1: Administration and Configuration (20%)

• Identify which permissions are necessary to perform various tasks

• Describe the concept of the sandbox and how the data can be used across business units

• Demonstrate an understanding of Channel Administration

• Determine the appropriate application of Events/Actions/Data Sources

• Identify when to use AJO specific APIs–throttling, capping, suppression, object copy, interactive message execution

Module 2: Journey Orchestration (22%)

• Given a scenario, target customers on a multi-channel/multi-step journey

• Interpret reports and debug performance metrics

• Given a scenario, determine the appropriate use cases for a journey type

• Prepare test cases (for example, experimentation or multi-channel journey)

Module 3: Offer Decisioning (16%)

• Demonstrate an understanding of creating and managing offers and components

• Demonstrate how to use test profiles to run offer simulation

• Explain the difference between Offer Hub and Edge API

• Apply the process to create decisions

• Apply the process to add offers on different channels

Module 4: Content Authoring (22%)

• Demonstrate how to create email, SMS, in app messages and push notifications

• Interpret Helper functions and personalization syntax to show what would be displayed

• Demonstrate an understanding of validating, proof, debug, and publishing a journey

Module 5: Data Modeling (18%)

• Differentiate between profile and event type Schemas

• Explain how to set up data sources and data ingestion

• Explain the difference between Schema, Datasets and Union Schema

• Explain profile and identities

• Given a scenario, determine the appropriate segmentation service