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Adobe Marketo Engage Business Practitioner Expert (AD0-E559)

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Adobe Marketo Engage Business Practitioner Expert (AD0-E559)

The Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification is designed for professionals who use Adobe Marketo Engage to manage and optimize marketing activities. This exam tests an individual's ability to implement and execute complex marketing strategies, build campaigns, and analyze marketing performance using Marketo Engage. The certification is ideal for professionals who manage lead generation, nurturing, and digital marketing strategies to increase customer engagement and improve conversion rates. It helps validate expertise in business-level activities with Marketo, focusing on campaign creation, optimization, and the ability to leverage automation tools effectively within a marketing organization.
Why is Adobe Marketo Engage Business Practitioner Expert (AD0-E559) important?

  • Certifies skills in managing complex marketing activities and campaigns by Adobe Marketo Engage.
  • Validates your skills to handle customer engagement, lead nurturing, and performance analytics.
  • Boosts your professional credentials in marketing automation and digital marketing strategies.
  • Increase career opportunities for marketing practitioners.
  • Globally recognized certificate
  • Adds credibility to marketing professionals, enhancing their reputation in the marketing automation field.

Who should take the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Exam?

  • Professional sand Manager managing marketing campaigns
  • Marketing Automation professionals
  • Digital Marketing professionals
  • Lead Generation Manager
  • Customer Engagement Manager
  • Marketing Analyst
  • Marketing Operations professionals
  • Demand Generation professionals

Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Certification Course Outline
The Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Certification covers the following topics -

Module 1: Administration and Maintenance (12%)
Module 2: Marketing Activities/Campaign Management (46%)
Module 3: Lead Management (12%)
Module 4: Data Management (10%)
Module 5: Reporting (4%)
Module 6: Best Practices (16%)

 


Adobe Marketo Engage Business Practitioner Expert (AD0-E559) FAQs

Smart Campaigns automate marketing workflows based on triggers like user actions, sending emails or other communications based on customer behavior.

The certification validates your expertise in creating, executing, and optimizing complex marketing campaigns using Adobe Marketo Engage.

The exam covers campaign management, lead nurturing, customer engagement, reporting, email marketing, and integrations.

Marketing professionals in roles like campaign manager, digital strategist, and marketing automation specialist should consider taking the exam.

You can prepare by reviewing Adobe’s training materials, studying the product documentation, and practicing with Marketo Engage features.

The exam typically costs around $225 USD. Prices may vary depending on location.

Adobe certifications are valid for two years from the date of passing.

Yes, the exam is available online via Adobe’s testing partner, Examity.

You can retake the exam after a 24-hour waiting period.

Practical experience with Adobe Marketo Engage is recommended but not mandatory. The more hands-on experience, the better prepared you will be.