Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Practice Exam

The Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification is designed for professionals who use Adobe Marketo Engage to manage and optimize marketing activities. This exam tests an individual's ability to implement and execute complex marketing strategies, build campaigns, and analyze marketing performance using Marketo Engage. The certification is ideal for professionals who manage lead generation, nurturing, and digital marketing strategies to increase customer engagement and improve conversion rates. It helps validate expertise in business-level activities with Marketo, focusing on campaign creation, optimization, and the ability to leverage automation tools effectively within a marketing organization.
Why is Adobe Marketo Engage Business Practitioner Expert (AD0-E559) important?

• Certifies skills in managing complex marketing activities and campaigns by Adobe Marketo Engage.
• Validates your skills to handle customer engagement, lead nurturing, and performance analytics.
• Boosts your professional credentials in marketing automation and digital marketing strategies.
• Increase career opportunities for marketing practitioners.
• Globally recognized certificate
  
• Adds credibility to marketing professionals, enhancing their reputation in the marketing automation field.

Who should take the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Exam?

• Professional sand Manager managing marketing campaigns
  
• Marketing Automation professionals
• Digital Marketing professionals
• Lead Generation Manager
• Customer Engagement Manager
• Marketing Analyst
• Marketing Operations professionals
• Demand Generation professionals

Skills Evaluated for the Adobe Marketo Engage Business Practitioner Expert (AD0-E559)

Candidates taking the certification exam on the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) is assessed for the following skills:

• Lead Nurturing and Management
• Campaign Management
• Customer Engagement Strategies
• Marketing Analytics and Reporting
• Integration with Other Platforms
• Marketing Automation Workflow
• Email Marketing
• Optimization
  

Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Certification Course Outline
The Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Certification covers the following topics -

Module 1: Understanding Administration and Maintenance (12%)

• Determine mapping process between Marketo and CRM

• Identify what happened to an asset using the Audit Trail

• Identify differences between users and roles

• Recognize the best fit for using workspace and partitions, for a given scenario.

• List CRM platforms with native Marketo synchronization

• Identify where information is referenced, for a given scenario.

Module 2: Understanding Marketing Activities/Campaign Management (46%)

• Smart Campaigns, logic, constraints and flow steps

• Define the next step, for a given scenario.

• Identify the root cause of a problem

• Understand the relationship between programs, channels, tags and period cost

• Applying the correct configuration to Engagement Programs

• Different types of tokens and their usage examples
  

• Summarize the utility of Webhooks in Marketo and how they are used

• Identify and apply the appropriate use of the PMCF

• Global Assets benefits and using them

• Demonstrating the capabilities of forms

• Performing and analyzing an A/B test strategy

• Identifying where a program or asset has been referenced with ‘Used By’

• Troubleshoot communication limits

• Using Webinar provider information in an event program

Module 3: Understanding Lead Management (12%)

• The key decision points which define the lifecycle model

• Apply best practices around lead scoring

• Implementing the suitable interesting moments

• Interpreting the lead activity log

• Identifying the creation source, for a given scenario.

Module 4: Understanding Data Management (10%)

• Set up a data management program

• Analyzing an instance’s data quality

• Identifying Marketo’s data retention policy related to smart lists

• Summarize how segmentation works

Module 5: Understanding Reporting (4%)

• Setting up a program to provide the best reporting, for a given outcome of a campaign.

• Investigate and assign suitable acquisition program, for a given scenario.

Module 6: Understanding Best Practices (16%)

• Demonstrate the relevance of lead scoring in marketing and sales collaboration

• The folder structure and naming conventions benefits
  

• Best practices application for A/B testing

• Performing a quality check on any Marketo program

• Performing a quality check on an email