Adobe Marketo Engage Digital Marketer Practice Exam

The Adobe Marketo Engage Digital Marketer certification is designed for marketing professionals who want to demonstrate their proficiency in using Adobe Marketo Engage to plan, execute, and optimize digital marketing campaigns. This certification validates the skills required to use Marketo Engage for automating marketing tasks, managing customer relationships, and generating leads. It covers key areas such as creating and managing campaigns, lead nurturing, customer segmentation, analytics, and reporting. The certification helps marketers gain expertise in leveraging Marketo's powerful features to enhance digital marketing strategies and drive business results.
Why is Adobe Marketo Engage Digital Marketer important?

• Demonstrates proficiency in digital marketing automation using Adobe Marketo Engage.
• Validates expertise in managing and optimizing digital marketing campaigns.
• Helps marketers improve lead generation and customer engagement strategies.
• Enhances skills in marketing analytics, segmentation, and targeting.
• Increases career opportunities for digital marketing professionals.
• Shows proficiency in using Marketo's tools to enhance ROI and marketing effectiveness.
• Boosts credibility as an expert in digital marketing automation platforms.
• Provides a competitive edge in the growing digital marketing industry.

Who should take the Adobe Marketo Engage Digital Marketer Exam?

• Digital Marketing Specialist
• Marketing Automation Manager
• Marketing Campaign Manager
• Email Marketing Specialist
• Lead Generation Specialist
• Marketing Operations Manager
• CRM Manager
• Marketing Analyst
• Marketing Automation Consultant
• Marketing Director

Skills Evaluated

Candidates taking the certification exam on the Adobe Marketo Engage Digital Marketer is evaluated for the following skills:

• Knowledge of digital marketing principles and strategies.
• Ability to create and manage campaigns using Adobe Marketo Engage.
• Skills in lead generation, lead nurturing, and customer segmentation.
• Understanding of marketing analytics, reporting, and campaign performance measurement.
• Proficiency in using automation tools to streamline marketing processes.
• Familiarity with integrating Marketo with other platforms and systems (CRM, social media, etc.).
• Ability to optimize digital marketing strategies to drive business growth.

Adobe Marketo Engage Digital Marketer Certification Course Outline
The Adobe Marketo Engage Digital Marketer Certification covers the following topics -

Module 1. Building Programs

• Identify best practices for organizing program and naming convention

• Define and apply available program types

• Define program channel, channel statuses, and progression steps

• Program success, period costs, their importance to reporting, and define best practices

• Identify lead, company, and system Tokens, their applications, and define best practices

Module 2. Targeting Audiences

• How the Marketo Database is organized, how people are added to it, and how behavior is tracked.

• Understand differences between known people and anonymous activity

• Use Static and Smart lists effectively in designing programs

• Work with segmentations and segmentation prioritization

Module 3. Creating Assets

• Differentiate between local and global assets and upload files to the Design Studio

• Emails

• Forms

• Landing Pages

• Nurturing Assets

• Use dynamic content to customize emails

Module 4. Automating Programs

• Define Smart Campaigns

• Differentiate between batch and trigger Smart Campaigns

• Describe the main steps of setting up a Smart Campaign

• Measure a program's success using a Smart Campaign

• Create a Smart Campaign to send auto-response email

Module 5. Analyzing Reports

• Identify data provided in Dashboards and Reports:

• Identify which report to use in a specific scenario

• Identify the purpose of the Engagement Score