Adobe Marketo Engage Professional (AD0-E555) Practice Exam

The Adobe Marketo Engage Professional (AD0-E555) certification exam is designed to validate the skills and expertise of marketing professionals using Adobe Marketo Engage, a marketing automation platform. The certification evaluates the candidate's ability to manage and optimize campaigns, lead nurturing, customer engagement, and reporting using the platform. It is intended for individuals working with marketing strategies focused on customer acquisition, retention, and enhancing digital marketing efforts. This certification helps professionals demonstrate their proficiency in executing integrated marketing campaigns and utilizing the Marketo Engage platform for various marketing automation tasks.
Why is Adobe Marketo Engage Professional (AD0-E555) important?

• Validates your expertise in using Adobe Marketo Engage for marketing automation.
• Demonstrates proficiency in campaign management, lead nurturing, and marketing analytics.
• Essential for marketing professionals looking to enhance their technical and strategic skills in digital marketing.
• Improves career prospects for roles in marketing operations, marketing strategy, and campaign execution.
• Provides recognition of your ability to handle Adobe’s marketing automation tools effectively.

Who should take the Adobe Marketo Engage Professional (AD0-E555) Exam?

• Marketing Operations Manager
• Digital Marketing Specialist
• Campaign Manager
• Marketing Automation Specialist
• Demand Generation Manager
• Email Marketing Specialist
• Marketing Analyst
• Customer Engagement Specialist

Skills Evaluated

Candidates taking the certification exam on the Adobe Marketo Engage Professional (AD0-E555)a is evaluated for the following skills:

• Campaign Management
• Lead Management
• Email Marketing
• Analytics and Reporting
• Integration
• Advanced Features
• User Management
  

Adobe Marketo Engage Professional (AD0-E555) Certification Course Outline
The Adobe Marketo Engage Professional (AD0-E555) Certification covers the following topics -

Module 1: Understanding Building and managing programs (39%)

• Recognize when to use each of the 4 program types.

• Recognize why/when to use the event program.

• Recognize why or when to use the default program.

• Recognize the special features of engagement program.

• Recognize the special features of email program.

• Identify what can be cloned.

• Recognize custom tags benefits.

• Recognize the need for channels.

• Explain the importance of Period Costs.

• Identify the concept of using lead scoring.

• Understanding Communication limits.

• Identifying program membership and acquisition.

• Understanding customer preferences (subscription, communication).

• Applying best practices for review prior to launch.

Module 2: Understanding Building assets (19%)

• Manipulating files in Design Studio (uploading/replacing images and files).

• Create or Modify a form using the Form Editor.

• Create or Edit an email using the Email Editor.

• Create or Edit a landing page using the Landing Page Editor.

• Create or Edit a Snippet in the Snippet Editor.

• Difference between draft and approved assets.

• Difference between local and global assets.

Module 3: Understanding Defining and targeting audiences (33%)

• Create/Modify Smart Lists.

• Smart Campaign flow steps.

• How to schedule and/or activate Smart Campaigns.

• Interpreting Smart Campaign results.

• The segmentation's purpose and its use.

• Recognize and navigate the Database.

• How to set privacy settings in Adobe Marketo Engage.

• Differentiate between Smart Lists and Static Lists.

• Define system Smart Lists.

• Compare the types of Smart Campaigns.

• How Smart Campaign triggers and filters work.

• Differentiate the different list imports.

Module 4: Understanding Analyzing and building reports (9%)

• Explain the standard Adobe Marketo Engage reports and when they should be used like Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, etc.

• Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard)

• Comprehend Email Insights metrics