Adobe Real-Time CDP Business Practitioner Professional (AD0-E602) Practice Exam

The Adobe Real-Time CDP Business Practitioner Professional (AD0-E602) certification is designed for professionals who leverage Adobe Real-Time Customer Data Platform (CDP) to manage and enhance customer data for personalized marketing and decision-making. This certification demonstrates proficiency in the business application of the Real-Time CDP, focusing on its ability to deliver personalized customer experiences by using real-time data insights. It tests a candidate’s ability to work with Adobe Real-Time CDP tools for data integration, segmentation, and activation, and to implement strategies that drive customer engagement and business growth through data-driven marketing.
Why is Adobe Real-Time CDP Business Practitioner Professional (AD0-E602) important?

• Certifies your skills in using Adobe Real-Time CDP to manage and analyze customer data in real time.
• Boosts career prospects for professionals engaged in marketing and customer experience roles.
• Globally recognized certificate
  
• Certifies your knowledge of personalization and customer targeting strategies.
• Validates your understanding of integration of customer data across multiple channels.
• Focuses on knowledge of the tools and strategies to segment, target, and activate personalized marketing campaigns as per the real-time data.
• Makes you more valuable in the growing market.

Who should take the Adobe Real-Time CDP Business Practitioner Professional (AD0-E602) Exam?

• Customer Data Platform Specialist
• Marketing Automation Manager
• Data Analyst
• Marketing Data Strategist
• Customer Experience Manager
• Digital Marketing Manager
• CRM Manager
• Business Analyst
• Customer Insights Manager
• Marketing Operations Manager

Skills Evaluated

Candidates taking the certification exam on the Adobe Real-Time CDP Business Practitioner Professional (AD0-E602) is evaluated for the following skills:

• Real-Time Data Integration
• Customer Segmentation
• Data Activation
• Audience Strategy and Personalization
• Customer Journey Mapping
• Campaign Optimization
• Analytics and Reporting
  

Adobe Real-Time CDP Business Practitioner Professional (AD0-E602) Certification Course Outline
The Adobe Real-Time CDP Business Practitioner Professional (AD0-E602) Certification covers the following topics -

Module 1: Segments and activation (32%)

• Creating segment and activate to destination

• Configuring new destinations

• Applying concepts required to target identities in destinations

• Identify attribute mappings and scheduling of segments to destination

Module 2: Privacy and data governance (20%)

• DULE policies and their impacts on data availability at destinations

• Ensure privacy and data compliance measures are followed

Module 3: Business analysis (30%)

• Identify use cases which tie back to business KPIs

• Perform data analysis on customer segments in platform

• Data flow concepts

Module 4: Schemas and profiles (18%)

• Adobe Experience Platform concepts

• Use profile features