Adobe Target Business Practitioner Expert (AD0-E406) Practice Exam

The Adobe Target Business Practitioner Expert (AD0-E406) certification is designed to validate advanced proficiency in Adobe Target, enabling practitioners to build, manage, and analyze personalized customer experiences across digital channels. It demonstrates the candidate’s ability to leverage Adobe Target’s full capabilities, including complex A/B and multivariate testing, advanced targeting, personalization strategies, and data-driven optimization, which are essential for driving customer engagement and conversion.
Why is Adobe Target Business Practitioner Expert (AD0-E406) important?

• Demonstrates high-level expertise in using Adobe Target for advanced customer personalization.
• Validates skills in creating complex A/B and multivariate tests.
• Enhances ability to drive data-driven optimizations for targeted marketing.
• Recognized in companies focused on sophisticated digital experience management.
• Supports career growth in roles requiring comprehensive knowledge of Adobe Experience Cloud.

Who should take the Adobe Target Business Practitioner Expert (AD0-E406) Exam?

• Senior Digital Marketing Specialist
• Personalization Expert
• Customer Experience Optimization Manager
• Adobe Target Expert
• Marketing Technology Consultant
• Senior Marketing Analyst

Skills Evaluated

Candidates taking the certification exam on the Adobe Target Business Practitioner Expert (AD0-E406) is evaluated for the following skills:

• Advanced skills in setting up and managing complex A/B, multivariate, and experience targeting tests
• Proficiency in audience segmentation and managing personalized content delivery
• Expertise in data-driven decision-making based on detailed test result analysis
• Understanding of Adobe Target’s integration with other Adobe Experience Cloud products
• Ability to troubleshoot and optimize Adobe Target implementations
• Knowledge of advanced targeting methods, including predictive targeting and AI-driven insights

Adobe Target Business Practitioner Expert (AD0-E406) Certification Course Outline
The Adobe Target Business Practitioner Expert (AD0-E406) Certification covers the following topics -

Module 1. Planning and strategy (31%)

• Recognize business KPIs and successfully translate these into optimization goals as per the key business requirements

• Recognize opportunities for optimization as per the business KPIs and data analysis

• Prioritize test ideas as per the business needs, level of effort, and potential for lift

• As per the Adobe Sample Size Calculator, determine how variables impact the activity

• Develop test hypotheses based on a given scenario and identify hypotheses elements

• Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis

• Determining KPI-based primary and secondary success metrics

• Assess audience requirements

• Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)

Module 2. Configuring, Executing and Managing (42%)

• Illustrate the use of Form-Based Experience Composer vs. the Visual Experience Composer

• Applying procedures for creating an experience by utilizing the VEC

• Applying procedures for creating an experience by utilizing Form-Based Composer

• Applying procedures for managing experiences in an experience composer

• Explain the workflow which is applicable for creating Target Activities

• Applying procedures to create an A/B test activity

• Applying procedures to create an XT activity

• Applying procedures to create an MVT activity

• Know how AP is used for solutions

• Applying procedures to create a Recommendation activity

• Applying procedures to create an Audience in Target

• Applying procedures to set Goals and Settings

• Applying procedures to conduct Activity QA

• Applying procedures to manage Activities and Audiences within Target

Module 3. Analyzing and Reporting (17%)

• Define and evaluate report settings to help set the elements that appear in a report

• Assess and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports

• Assess and identify common problems associated with A/B testing and how to avoid them

• Illustrate Automated Personalization Summary reports difference from other reports

• Review Experience Performance reports (MVT)

• Assess the winning variation as per the observed lift, confidence levels and business objectives

Module 4. Understanding Troubleshooting (10%)

• Diagnose the activity qualification issues

• Using the various browser debugging tools like Experience Cloud Debugger for verification of implementation

• Verify metrics and reporting