Adobe Target Business Practitioner Professional (AD0-E408) Practice Exam

The Adobe Target Business Practitioner Professional (AD0-E408) certification validates a professional's ability to leverage Adobe Target for optimizing and personalizing customer experiences across digital channels. This certification assesses the candidate’s skills in using Adobe Target’s capabilities, such as A/B testing, multivariate testing, experience targeting, and personalization to drive data-informed decisions for enhanced user engagement and conversion rates.
Why is Adobe Target Business Practitioner Professional (AD0-E408) important?

• Demonstrates expertise in Adobe Target’s personalization and optimization tools.
• Validates skills in setting up and running A/B and multivariate tests.
• Enhances knowledge in data-driven decision-making for customer experience optimization.
• Supports proficiency in using Adobe Target to increase conversion rates and engagement.
• Recognized by companies prioritizing digital optimization and targeted marketing strategies.

Who should take the Adobe Target Business Practitioner Professional (AD0-E408) Exam?

• Digital Marketing Specialist
• Personalization Strategist
• Optimization Specialist
• Adobe Target Practitioner
• Customer Experience Analyst
• Marketing Technology Manager

Skills Evaluated

Candidates taking the certification exam on the Adobe Target Business Practitioner Professional (AD0-E408) is evaluated for the following skills:

• Proficiency in setting up and managing A/B and multivariate tests
• Skills in experience targeting and personalization configurations
• Knowledge of interpreting test results and applying data-driven insights
• Understanding of Adobe Target’s integration with other Adobe Experience Cloud solutions
• Ability to leverage audience segmentation and targeting capabilities
• Familiarity with best practices in digital optimization and test planning
• Troubleshooting skills for Adobe Target implementations and personalization strategies

Adobe Target Business Practitioner Professional (AD0-E408) Certification Course Outline
The Adobe Target Business Practitioner Professional (AD0-E408) Certification covers the following topics -

Module 1. Planning and strategy (26%)

• Identify business KPIs

• Given a scenario of business KPIs and data analysis, identify opportunities for optimization

• Describe how variables impact an activity

• Construct test hypotheses based on a given scenario

• Identify hypotheses elements

• Describe KPI-based primary and secondary success metrics

• Given a scenario, assess audience requirements

• Describe appropriate analytics reporting sources (that is, Target or Adobe Analytics)

Module 2. Configuring, executing and managing (50%)

• Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer

• Describe procedures to create an experience using VEC

• Describe procedures to create an experience using Form-Based Composer

• Describe procedures to manage experiences within an experience composer

• Describe the workflow that applies to creating Target Activities

• Given a scenario, apply procedures to create an A/B test activity

• Given a scenario, apply procedures to create an XT activity

• Given a scenario, apply procedures to create an MVT activity

• Identify how AP is used for solutions

• Identify when to use the Recommendation activity

• Describe procedures to create an Audience in Target

• Describe procedures to set Goals and Settings

• Describe procedures to conduct Activity QA

• Describe procedures to manage Activities and Audiences within Target

Module 3. Analyzing and reporting (16%)

• Describe settings to help set the elements that appear in a report

• Describe the difference in Adobe Target Sample Size Calculator settings between planning and validating

• Describe common problems associated with A/B testing

• Identify how Automated Personalization Summary reports differ from other reports

• Describe the features of Experience Performance reports (MVT)

• Describe best practices that should be followed in A/B testing execution

Module 4. Troubleshooting (8%)

• Given a scenario, identify activity qualification issues

• Identify the features of browser debugging tools (including Experience Cloud Debugger)

• Identify metrics and reporting