Advanced Google Analytics Practice Exam

Advanced Google Analytics is an expert level certification to validate advanced understanding and application of Google Analytics. The certification includes advanced Google Analytics features like data collection, processing, and configuration techniques. Participants understand implementing custom dimensions and metrics, utilizing advanced segments, setting up tracking for user interactions, and applying analysis techniques for effective insights into user behavior. The course enables marketers and analysts to use data more effectively, allowing for data-driven decision-making and optimized marketing strategies.
Why is Advanced Google Analytics important?

• Global certification increases employability.
• Certifies skills in advanced analytics for career advancement.
• Increases expertise in using custom metrics and dimensions.
• Prepares professionals for roles that require advanced analytical skills.
• Increase knowledge of advanced tracking and measurement techniques.
• Attests to the ability of analyzing complex data sets and effective marketing strategy development.

Who should take the Advanced Google Analytics Exam?

• Digital Marketing Manager
• Marketing Analyst
• Web Analyst
• Data Analyst
• E-commerce Manager
• SEO Specialist
• PPC Specialist
• Conversion Rate Optimization Specialist
• Business Intelligence Analyst
• Product Marketing Manager

Skills Evaluated

Candidates taking the certification exam on the Advanced Google Analytics is evaluated for the following skills:

• Proficiency in advanced tracking techniques and implementation.
• Understanding of custom dimensions and metrics.
• Skills in using advanced segments for analysis.
• Knowledge of e-commerce tracking and enhanced e-commerce features.
• Ability to create and manage custom reports and dashboards.
• Understanding of Google Tag Manager and its integration with Google Analytics.
• Skills in analyzing multi-channel attribution models.
• Knowledge of audience definition and segmentation.
• Ability to implement and analyze event tracking.
• Proficiency in data filtering and views configuration.

Advanced Google Analytics Certification Course Outline
The Advanced Google Analytics certification covers the following topics -

Unit 1: Data Collection and Processing
Lesson 1: Google Analytics data collection
Lesson 2: Categorizing into users and sessions
Lesson 3: Applying configuration settings
Lesson 4: Storing data and generating reports
Lesson 5: Creating a measurement plan

Unit 2: Setting Up Data Collection and Configuration
Lesson 1: Organize your Analytics account
Lesson 2: Set up advanced filters on views
Lesson 3: Create your own Custom Dimensions
Lesson 4: Create your own Custom Metrics
Lesson 5: Understand user behavior with Event Tracking
Lesson 6: More useful configurations

Unit 3: Advanced Analysis Tools and Techniques
Lesson 1: Segment data for insight
Lesson 2: Analyze data by channel
Lesson 3: Analyze data by audience
Lesson 4: Analyze data with Custom Reports

Unit 4: Advanced Marketing Tools
Lesson 1: Introduction to remarketing
Lesson 2: Better targeting with Dynamic Remarketing
Lesson 3: Course Summary