Advertising Research Practice Exam

About Advertising Research
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.

The advertising research is an application of marketing research aimed at the measurement of advertising effectiveness. Advertising research is better defined by history and practice than anything else. Research comes into the advertising process at several points. Early in the process, it is sometimes used to help a marketer determine which segment of the market to target.

Advertising research has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Advertising Research important?
Conducting research before launching a new product and subsequently developing an ad has the following advantages −
•    Develops creative design and strategy − Once, all information is available, it is very simple to develop an eye-catching design. It also helps in making a well-defined strategy to develop your business.
•    Identifies Opportunity − Research suggests — what is the right time to launch the product. It also tells which geographical location is the best for the product.
•    Measures Your Reputation − It is always beneficial to know your competitor’s reputation and credit in the market. It helps to develop faultless strategy.
•    Identifies Major Problems − Research helps to identify the potential problems.
•    Analyzes Progress − It helps to analyze the performance of your product. Likewise, you can monitor your progress.
•    Minimize the Risk − If you have done a thorough research, there is least chance of failure.

Advertising research certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Advertising Research Exam?
•    Branding or Market research or advertising research professionals
•    Anyone who wants to assess their Advertising Research skills
•    Branding or Market research or advertising research managers and senior executives
•    Branding or Market research or advertising research consultants
•    Professionals working in outsourced companies responsible for Advertising Research
•    Any professional with skills and knowledge on Advertising Research
•    Anyone interested in Advertising Research

Knowledge and Skills required for the Advertising Research

Critical thinking and communication skills helps candidate to gain quick success for career in advertising research.

Advertising Research Practice Exam Objectives

Advertising Research exam focuses on assessing your skills and knowledge in research techniques.

Advertising Research Practice Exam Pre-requisite

There are no prerequisites for the Advertising Research exam. Candidates who are well versed  in advertising and research techniques can easily clear the exam.

Advertising Research Certification Course Outline

1. Advertising Research Process
1.1 The Research Process
1.2 Formulating the Research Problem
1.3 Choice of Research Design
1.4 Determining Sampling Design and Sampling Size
1.5 Preparing the Research Report
1.6 Evaluation and Control of Advertising Research

2. Scientific Method and Research Design
2.1 Scientific Method
2.2 Research Design
2.3 Types of Research Design
2.4 Causal Designs
2.5 Method of Agreement
2.6 Causal Inference Studies

3. Research and Data Objectives
3.1 Research Objectives
3.2 The Research Plan
3.3 Specifying Data and Acquisition Methods

4. Research Communication
4.1 Factors in Decisions on Media

5. Primary Data Collection
5.1 Collection of Primary Data
5.2 Using Diaries
5.3 Questionnaire Design
5.4 Interviewing
5.5 The Role of Focus Groups
5.6 Survey

6. Secondary Data Collection
6.1 Methodological and Ethical Considerations
6.2 Compatibility of the Data with Secondary Analysis
6.3 Reporting of Original and Secondary

7. Sampling and Hypothesis
7.1 Statistics Basics
7.2 Data Basics
7.3 Measurement Systems
7.4 Some Basic Terms
7.5 Types of Sample Designs
7.6 Bases of stratification
7.7 Characteristics of a Good Sample Design
7.8 Determining the Sample Size

8. Data Processing and Analysis
8.1 Data Preparation
8.2 Data Validation
8.3 Data Editing
8.4 Coding
8.5 Tabulation
8.6 Data-Processing Methods

9. Multivariate Data Analysis
9.1 Multivariate Analysis (MVA)
9.2 Regression Analysis
9.3 Cluster Analysis
9.4 Factor Analysis
9.5 Conjoint Analysis
9.6 Correspondence Analysis
9.7 Neural Network Models

10. Forecasting Methods
10.1 Forecasting Basics
10.2 Moving average and Exponential methods
10.3 Decomposition method
10.4 ARIMA Model

Exam Format and Information
Certification name – Advertising Research Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees - INR 1199