Advertising Sales
About Advertising Sales
Advertising Sales is a specialized sales function that is responsible for selling advertising space for revenue generation. Advertising sales, similar to a sales process involves the following steps -
- Shortlisting potential clients
- Contacting potential clients
- Making sales presentations
- Maintaining client accounts
Advertising
sales have seen tremendous growth with the rise of new age media of
internet and internet advertising. Media companies including newspapers,
radio, and television, also seek advertising sales professionals to augment their advertising revenues.
Why is Advertising Sales important?
Advertising
sales is an essential part of sales of media organizations like
magazines, television, and radio. Companies engaged in outdoor and
indoor advertising companies also seek advertising sales professionals
or representatives.
Advertising sales have gained prominence with
the new age of social media marketing and internet advertising. Advertising
sales professionals are in great demand for addressing and exploring
this new market.
Who should take the Advertising Sales Exam?
The
certificate in Advertising Sales helps advertising professionals
engaged in selling advertising space across the industry is better
skilled in sales.
The exam assesses and certifies your selling
skills and application of sales techniques to persuade clients and
increase sales for the organization.
Advertising Sales Certification Course Outline
1. Sales Basics
2. Sales Management
3. Advertising Management
4. Integrated Communication
5. Advertising Sales