B2B Sales
About B2B Sales
B2B
sales expand to business-to-business sales and refer to sales of
products and services being done directly to other businesses by a
company. It is usually larger as compared to a B2C
(business-to-consumer) sale.
B2B sales are usually classified as
• Supply sales, supplier consumables for business processes like the purchase of office supplies for the whole office
• Distribution sales – Distributor sells to retailers or other smaller businesses.
Why B2B Sales is important?
Due
to the recent trends of WFH (work from home) and the gig economy, B2B is
gaining traction across the sales function of companies.
Corporate
buyers are accessing the internet for their requirements and B2B sales are
a promising department for a company to focus on, to tap this
opportunity.
B2B Sales have shown tremendous growth, especially during the pandemic, and are the focus of economic rejuvenation.
Who should take the B2B Sales Exam?
• Sales professionals
• Sales managers and senior executives
• Business owners
• Anyone who wants to assess B2B Sales skills
• Entrepreneurs
B2B Sales Certification Course Outline
1. Theories of Selling
2. Prospecting, Objection Handling, and Closing
3. Sales Forecasting
4. Functions of Salesperson
5. Sales Management
6. B2B Sales Management