Brand Advertisement Practice Exam

About Brand Advertisement
Brand advertising is a strategy for augmenting the brand recognition and customer loyalty by building on the following
•    A brand's message to a specific audience
•    A brand's product or service, particularly its branding
•    A brand's product's value-added
•    Products' value to the advertiser in a specific market
•    Advertisers' audience to reach a specific target audience

The brand gets its name and the person that gives the brand the name and name of the product and the fact that the product is the same. Sometimes what the name is about is about a marketing tactic or even a product description.

Brand advertising helps in formation of brand loyalty and relationship with customers.

Why is Brand Advertisement important?
Brand advertising is needed because of increased use of product and presence on social media. Brands also help for direct consumer connect so that companies can gain immense followers and retain or augment their market share and profitability.

Brand advertising helps companies to their ideal of good taste and quality. Some advertising companies are even equipped to advertise products by themselves in the media such as TV commercials. It is easy for marketers to gain advertising support and market awareness of their product choices, and this can lead to marketing of the product.

Who should take the Brand Advertisement Exam?
•    Marketing, Branding and advertising  professionals
•    Business owners
•    Entrepreneurs
•    Students
•    Anyone who wants to assess their branding or advertising skills
•    Marketing, Branding and advertising managers and senior executives

Brand Advertisement Exam Objectives
Brand advertisement exam tests your skills in designing, developing and managing brand advertisements across all channels.

Brand Advertisement Exam Prerequisite

There is no prerequisite for Brand Advertisement exam.

Brand Advertisement Certification Course Outline

1. Branding Basics
1.1 Introduction
1.2 The Meaning of Brands
1.3 What is Branding?
1.4 Characteristics of Brands
1.5 Central Organizing Thought
1.6 Slogan
1.7 Brand Awareness is not Everything
1.8 Establishing a Brand
1.9 Points of Parity
1.10 Brand Equity
1.11 Brand Management
1.12 Clarity

2. Nature of Relationship
2.1 Time-Frame
2.2 Consumers Involvement
2.3 High- Involvement Situations
2.4 Low –Involvement Situations
2.5 Too Many Walls
2.6 Discontinuity In Habits
2.7 Cultural Factors
2.8 The Concept of Perception
2.9 Principles of Proximity
2.10 Brand - Customer Relationship

3. Brand Building
3.1 Brand Symbol
3.2 Brand Character
3.3 Brand Logo
3.4 Logo Change
3.5 Counter Fakes

4. Brand Loyalty
4.1 Brand Loyalty
4.2 Retention
4.3 The Need for a Paradigm Shift
4.4 Increasing Media Clutter
4.5 Dealing with Brand Variety

5. Brand Relationship
5.1 The Complex Nature of Brand Linkages
5.2 Brand Relationship Management
5.3 Learning Relationships
5.4 Customer Insight-Driven Relationship

6. Brand Equity
6.1 Understanding Brand Equity
6.2 Branding and Brand Equity
6.3 Measure Brand Equity
6.4 Branding Promotions

7. Brand Management
7.1 Why Brand is Everything
7.2 The Brand’s Creed
7.3 Three Steps Toward Successful Branding
7.4 Does Marketing of Brand Help?

8. Advertising and Branding
8.1 Creating a Brand Through Advertising
8.2 Brand Positioning through Advertisements
8.3 Product Positioning as a Marketing Strategy
8.4 Bang for the Buck


Exam Format and Information
Certification name – Brand Advertisement Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199