Certificate in Brand Building

Brand Building

About Brand Building

Building a brand involves employing direct advertising efforts to increase brand recognition, advertise a particular product, forge relationships, and offer value to the target market. It raises brand awareness, consumer loyalty, and customer satisfaction.

It uses tactics and campaigns to spread the word about your company with the aim of developing a distinctive and enduring brand in the marketplace. Success for a brand is a result of a positive image and standing out.

Why is Brand Building important?

The brand building offers:

• increases awareness of a brand.
• increases brand loyalty among customers.
• virtuous word-of-mouth advertising.
• Higher customer impact of advertising.
• lower sensitivity to price.
• Engaged Staff Members Proud to Work for Your Organization.

Who should take the Brand Building Exam?

• Working individuals from the B2C and B2B sectors.
• Entrepreneurs operating start-ups or family enterprises.
• Professionals from a variety of sectors, including banking, insurance, retail, real estate, hospitality, and IT/ITES.
• Marketing and brands managers
• Those who are eager to learn more about branding

Brand Building Certification Course Outline

1. Overview of brand strategy
2. Marketing strategies
3. Elements of branding
4. Visual and verbal elements
5. Sales and B2B market strategies
6. Globalization