Brand Building

About Brand Building

Building a brand involves employing direct advertising efforts to increase brand recognition, advertise a particular product, forge relationships, and offer value to the target market. It raises brand awareness, consumer loyalty, and customer satisfaction.

It uses tactics and campaigns to spread the word about your company with the aim of developing a distinctive and enduring brand in the marketplace. Success for a brand is a result of a positive image and standing out.

Brand Building has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Brand Building important?

The brand building offers:

• increases awareness of a brand.
• increases brand loyalty among customers.
• virtuous word-of-mouth advertising.
• Higher customer impact of advertising.
• lower sensitivity to price.
• Engaged Staff Members Proud to Work for Your Organization.

Brand Building certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Brand Building Exam?

• Marketing or sales managers, executives and senior executives
  
• Working individuals from the B2C and B2B sectors.
• Entrepreneurs operating start-ups or family enterprises.
• Professionals from a variety of sectors, including banking, insurance, retail, real estate, hospitality, and IT/ITES.
• Marketing and brands managers
• Those who are eager to learn more about branding
• Advertising managers and professionals

Knowledge and Skills required for the Brand Building

Specific skills are needed to excel in career of brand building which includes analytical bent of mind and quick learning skills.

Brand Building Practice Exam Objectives

Brand Building exam focuses on assessing your skills and knowledge in concepts and application of Brand Building

Brand Building Practice Exam Pre-requisite

There are no prerequisites for the Brand Building exam. Candidates who are well versed  in brand management can easily clear the exam.

Brand Building Certification Course Outline

1. Overview of brand strategy
2. Marketing strategies
3. Elements of branding
4. Visual and verbal elements
5. Sales and B2B market strategies
6. Globalization

Exam Format and Information

Certification name – Certificate in Brand Building
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199