Certificate in Brand Management

Brand Management

About Brand Management

Brand management function employs strategies to increase a product line's or brand's perceived value over time. Positive brand associations, visuals, or a high level of brand recognition allow for the price of items to increase and help to create devoted customers.

It starts with an analysis of a brand's existing market impression, moves on to planning how the brand should be regarded in order to accomplish its objectives, and then concludes with making sure the brand is perceived as intended and achieves its goals.

Why is Brand Management important?

Benefits of brand management:

• expands business.
• creates a devoted consumer base.
• builds brand familiarity and awareness.
• increases the cost and worth of the goods.
• increases sales by retaining consumers.

Who should take the Brand Management Exam?

• Marketing managers
• Brand managers
• Marketing students
• Business owners
• Start-ups

Brand Management Certification Course Outline

1. Brand Purpose & Experience
2. Design & Delivery
3. Leadership and Alignment
4. Brand Practices & Engagement
5. Brand vision
6. Audit and evaluation
7. Metrics & Returns