Brand Management

About Brand Management

Brand management function employs strategies to increase a product line's or brand's perceived value over time. Positive brand associations, visuals, or a high level of brand recognition allow for the price of items to increase and help to create devoted customers.

It starts with an analysis of a brand's existing market impression, moves on to planning how the brand should be regarded in order to accomplish its objectives, and then concludes with making sure the brand is perceived as intended and achieves its goals.

Brand Management has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Brand Management important?

Benefits of brand management:

• expands business.
• creates a devoted consumer base.
• builds brand familiarity and awareness.
• increases the cost and worth of the goods.
• increases sales by retaining consumers.
• increased visibility of the brand
  

Brand Management certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Brand Management Exam?

• Advertising managers, executives and senior executives
  
• Marketing managers
• Brand managers
• Marketing students
• Business owners
• Start-ups

Knowledge and Skills required for the Brand Management

Critical thinking and communication skills helps candidate to gain quick success for career in brand management.

Brand Management Practice Exam Objectives

Brand Management exam focuses on assessing your skills and knowledge in concepts and application of Brand Management

Brand Management Practice Exam Pre-requisite

There are no prerequisites for the Brand Management exam. Candidates who are well versed  in branding can easily clear the exam.

Brand Management Certification Course Outline

1. Brand Purpose & Experience
2. Design & Delivery
3. Leadership and Alignment
4. Brand Practices & Engagement
5. Brand vision
6. Audit and evaluation
7. Metrics & Returns

Exam Format and Information

Certification name – Certificate in Brand Management
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199