Brand Positioning
About Brand Positioning
Owning a distinctive position in the eyes of the target consumer is the goal of brand positioning. Simply said, brand positioning is an expression of what you want your brand to be to customers and involves claiming a distinctive place in the minds of your target audience.
It makes it clear who you are serving. It also explains to your target market why they should choose you as their firm and what makes your goods or services unique. You may use it to support your pricing strategy. A price plan may be supported by the brand's positioning.
Why is Brand Positioning important?
The pricing point in relation to the competition can be determined with the use of brand positioning. It clarifies why a company performs better or worse than its rivals and provides information on whether or not consumers see this rationale favorably.
Who should take the Brand Positioning Exam?
- Marketers
- Brand managers
- PR professionals
- Communications professionals
- Business leaders and executives
- Entrepreneurs
Brand Positioning Certification Course Outline
- Marketing Strategy and Brand Positioning
- The Limits of Product-Centric Thinking
- Challenges of Customer Centricity
- Communications Strategy
- Fundamentals of Pricing
- Effective Brand Communications Strategies
- Repositioning Strategies
- Applied Marketing