Brand Positioning

About Brand Positioning

Owning a distinctive position in the eyes of the target consumer is the goal of brand positioning. Simply said, brand positioning is an expression of what you want your brand to be to customers and involves claiming a distinctive place in the minds of your target audience.

It makes it clear who you are serving. It also explains to your target market why they should choose you as their firm and what makes your goods or services unique. You may use it to support your pricing strategy. A price plan may be supported by the brand's positioning.

Brand positioning is crucial for brand visibility and acceptance hence, it has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Brand Positioning important?

The pricing point in relation to the competition can be determined with the use of brand positioning. It clarifies why a company performs better or worse than its rivals and provides information on whether or not consumers see this rationale favorably.

Brand positioning creates positive brand visibility and acceptance amongst customers. Brand positioning certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Brand Positioning Exam?

• Advertising managers, executives and senior executives
  
• Marketers
• Brand managers
• PR professionals
• Communications professionals
• Business leaders and executives
• Entrepreneurs

Knowledge and Skills required for the Brand Positioning

Candidates gain quick success in career of brand positioning if they have skills of critical thinking and good communication skills.

Brand Positioning Practice Exam Objectives

Brand Positioning exam focuses on assessing your skills and knowledge in concepts and application of Brand Positioning

Brand Positioning Practice Exam Pre-requisite

There are no prerequisites for the Brand Positioning exam. Candidates who are well versed  in advertising or branding can easily clear the exam.

Brand Positioning Certification Course Outline

1. Marketing Strategy and Brand Positioning
2. The Limits of Product-Centric Thinking
3. Challenges of Customer Centricity
4. Communications Strategy
5. Fundamentals of Pricing
6. Effective Brand Communications Strategies
7. Repositioning Strategies
8. Applied Marketing

Exam Format and Information

Certification name – Certificate in Brand Positioning
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199