C_C4H260_01 - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Practice Exam

The C_C4H260_01 - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification validates a candidate's ability to implement and configure the SAP Marketing Cloud solution. This certification demonstrates expertise in integrating marketing data, executing marketing campaigns, and personalizing customer experiences through the SAP Marketing Cloud. Candidates are tested on their understanding of the solution’s functionalities, technical settings, and integration with other SAP systems to optimize marketing strategies across multiple channels.
Why is C_C4H260_01 - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation important?

• Validates skills in implementing SAP Marketing Cloud.
• Demonstrates expertise in marketing data integration and campaign management.
• Enhances credibility in the field of digital marketing automation and personalization.
• Aligns with growing industry demand for cloud-based marketing solutions.
• Improves career prospects in SAP cloud technology consulting and marketing analytics.
• Helps organizations optimize marketing strategies through effective SAP solutions.

Who should take the C_C4H260_01 - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Exam?

• SAP Marketing Cloud Consultants
• SAP Technology Consultants
• Digital Marketing Analysts
• SAP Implementation Consultants
• Marketing Automation Specialists
• SAP Solution Architects
• Marketing Data Analysts

Skills Evaluated

Candidates taking the certification exam on the C_C4H260_01 - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation is evaluated for the following skills:

• Configuration and implementation of SAP Marketing Cloud.
• Data management, segmentation, and integration with SAP and non-SAP systems.
• Execution of personalized marketing campaigns across various channels.
• Configuration of marketing analytics, tracking, and reporting.
• Understanding of key marketing processes and customer engagement strategies.
• Knowledge of SAP Marketing Cloud integration with SAP Commerce Cloud, SAP S/4HANA, and other systems.
• Ability to configure consent management and comply with data protection regulations.
• Managing performance and troubleshooting of SAP Marketing Cloud solutions.

C_C4H260_01 - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Certification Course Outline
The C_C4H260_01 - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Certification covers the following topics -

• Campaign and Journey Orchestration > 12% 
• Extensibility > 12%
• Integration and Data Upload > 12%
• Dynamic Customer Profiling> 12%
• Segmentation 8% - 12%
• Business Administration 8% - 12%
• Marketing Analytics < 8%
• Commerce Marketing < 8%
• Marketing Planning and Performance < 8%
• Lead- and Account-Based Marketing < 8%