Campaign Development
About Campaign Development
Campaigns
are organized, strategized efforts to promote a specific company goal,
such as raising awareness of a new product or capturing customer
feedback. They typically aim to reach consumers in a variety of ways and
involve a combination of media, including but not limited to email,
print advertising, television or radio advertising, pay-per-click, and
social media.
The purpose of marketing campaign planning is to
identify relevant, integrated, marketing activities and channels to
reach campaign objectives as well as influence customers. An effective
campaign plan has an engaging, shareable, campaign concept that utilizes
both online and offline marketing communications tools and digital
media channels.
Why is Campaign Development important?
Marketing
campaigns are the perfect way to reach your customers, clients, and
leads. They can be the game-changing move that secures meetings with
customers or prospects. Producing campaigns with a series of touchpoints
will grab someone's attention better than a single advertisement.
Who should take the Campaign Development Exam?
• Advertising or branding professionals
• Entrepreneurs
• Advertising or branding managers and senior executives
• Advertising or branding consultants
• Professionals working in outsourced companies responsible for advertising or branding
• Anyone interested in Advertising or branding
• Anyone who wants to assess their advertising or branding skills
Campaign Development Certification Course Outline
1. Campaign Planning and Decision making
2. Integrated Marketing Communication
3. Brand Building
4. Advertising Tactics
5. Production and Implementation
6. Media Strategy and Tactics