Campaign Development Practice Exam

About Campaign Development
Campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital media channels.

A campaign plan is a short-term integrated communications plan to generate lead or sales. Its purpose is to engage audiences, it typically has a content marketing focus and an integrated media schedule.

A solid marketing campaign plan has:
•    Clear, realistic goals which you can be confident of hitting
•    The best strategy to achieve these goals against your competition
•    Sufficient details of the tactics and actions needed to translate the strategy into action
•    A method to check you are on track with your plans

Campaign Development has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Campaign Development important?
Marketing campaigns are the perfect way to reach your customers, clients, and leads. They can be the game-changing move that secures meetings with customers or prospects. Producing campaigns with a series of touchpoints will grab someone's attention better than a single advertisement.

Your marketing efforts are a representation of your brand. And in a lot of situations, a person’s first impression of your brand. Remember, you only get one first impression, so it’s critical we have a campaign that represents who your brand is, and when it comes to what you’re trying to do, converts. Whether that conversion is a phone call, click or simply brand recall, we focus on crafting creative ideas that have a strong impact.

Certified Campaign Development professionals, executives and managers are in high demand in companies across the globe.

Important Concepts for Campaign Development Practice Exam

• Campaign Planning and Decision  making
• Integrated Marketing Communication
• Brand Building
• Advertising Tactics
• Media Strategy and Tactics
  

Who should take the Campaign Development Exam?
•    Advertising or branding professionals
•    Entrepreneurs
•    Advertising or branding managers and senior executives
•    Advertising or branding consultants
•    Professionals working in outsourced companies responsible for advertising or branding
•    Anyone interested in Advertising or branding
•    Anyone who wants to assess their advertising or branding skills

Campaign Development Practice Exam Objectives

Campaign Development exam focuses on assessing your skills and knowledge in managing campaigns for the company.

Campaign Development Practice Exam Pre-requisite

There are no prerequisites for the Campaign Development exam. Candidate should be well versed  in managing campaigns to clear the exam.

Campaign Development Certification Course Outline

1. Campaign Planning and Decision  making
1.1 Marketing Plans and Strategies
1.2 Communication and Persuasion
1.3 Advertising Communication System
1.4 Advertising Plans
1.5 Role of social, legal and global factors in Advertising Management
1.6 Decision making Process

2. Integrated Marketing Communication
2.1 Communication Mix
2.2 Role of advertising within marketing
2.3 Direct Marketing
2.4 Sales Promotion
2.5 Public Relations
2.6 Action-oriented communication

3. Brand Building
3.1 Segmentation and Positioning
3.2 Attention and Comprehension
3.3 Understanding benefits-based attitudes
3.4 Brand equity, image and personality
3.5 Word-of-mouth advertising

4. Advertising Tactics
4.1 Creative approach and Styles
4.2 Distraction effect
4.3 Copywriting

5. Production and Implementation
5.1 Advertising Production Process
5.2 Creation and Production
5.3 Client-agency relationship

6. Media Strategy and Tactics
6.1 Advertising Media
6.2 Market Experimentation and budget allocation
6.3 Media Decisions
6.4 Timing and scheduling
6.5 Media Planning and Scheduling
6.6 Media Buying and Organization

Exam Format and Information
Certification name – Campaign Development Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199