Campaign Management

About Campaign Management

The planning, implementation, monitoring, and analysis of a marketing initiative—sometimes focused on the introduction of a new product or an occasion—is referred to as campaign management. Typically, campaigns entail many pushes to potential customers via email, social media, surveys, print materials, freebies, etc.

A professional or volunteer individual with the title of "campaign manager," "campaign chairman," or "campaign director" is responsible for organizing the direct operations of a campaign, including funding, advertising, opinion polling, sales turnout, and other supporting activities.

Campaign Management has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Campaign Management important?

Campaign management advantages include:

• Clear campaign objectives and goals.
• Roles of Team Members are Clearly Defined.
• Planning marketing campaigns in concert.
• Execution of marketing strategies in a systematic way.
• Organized Teamwork Between Members.

Campaign Management certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Campaign Management Exam?

• Sales or Marketing managers, executives and senior executives
  
• Marketers who are just starting out or who are more experienced who want to learn more about planning campaigns
• Marketers who want to use more precise segmentation and creative approach to enhance their campaigns.
• Businesses who wish to start marketing campaigns
• Marketers who want to learn more about marketing's creative strategy.

Knowledge and Skills required for the Campaign Management

Specific skills are needed to excel in career of campaign management which includes analytical bent of mind and quick learning skills.

Campaign Management Practice Exam Objectives

Campaign Management exam focuses on assessing your skills and knowledge in concepts and application of Campaign Management

Campaign Management Practice Exam Pre-requisite

There are no prerequisites for the Campaign Management exam. Candidates who are well versed  in marketing or sales can easily clear the exam.

Campaign Management Certification Course Outline

1. Basics of campaign management
2. Client/Brand Analysis
3. Consumer Decision Journey
4. Collect and Analyze Data
5. Channel and Content Strategy
6. Test and Control Plan
7. Digital Marketing Plan

Exam Format and Information

Certification name – Certificate in Campaign Management
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199