Certified Financial Marketing Professional (CFMP)

Certified Financial Marketing Professional (CFMP)

The Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association (ABA) is suitable for professionals in the financial services marketing. This certification certifies your s knowledge and skills in financial marketing, covering strategic marketing, data analytics, customer insights, and digital marketing practices relevant to the banking and financial services industry. It is suitable for marketing professionals aiming to increase their understanding of financial marketing concepts and advance their careers within the industry.
Why is Certified Financial Marketing Professional (CFMP) important?

• Demonstrates advanced knowledge in financial services marketing, including strategy and analytics.
• Builds credibility and professional recognition within the banking and financial industry.
• Enhances skills in digital marketing tailored to financial services.
• Improves career prospects for marketers focused on financial services.
• Validates an understanding of customer insights and data-driven marketing strategies.

Who should take the Certified Financial Marketing Professional (CFMP) Exam?

• Marketing Managers in Financial Services
• Financial Marketing Strategists
• Digital Marketing Specialists in Banking
• Product Marketing Managers in Financial Institutions
• Brand Managers for Financial Products
• Customer Insights Analysts
• Financial Marketing Consultants
• Advertising Managers for Banking Services

Certified Financial Marketing Professional (CFMP) Certification Course Outline
The Certified Financial Marketing Professional (CFMP) Certification covers the following topics -

Module 1. DATA, RESEARCH, AND MEASUREMENT (20%)
Module 2. STRATEGY (21%)
Module 3. REVENUE GENERATION (20%)
Module 4. COMMUNICATION AND BRAND (25%)
Module 5. RISK MANAGEMENT (14%)