Certified Financial Marketing Professional (CFMP) Practice Exam

The Certified Financial Marketing Professional (CFMP) certification from the American Bankers Association (ABA) is suitable for professionals in the financial services marketing. This certification certifies your s knowledge and skills in financial marketing, covering strategic marketing, data analytics, customer insights, and digital marketing practices relevant to the banking and financial services industry. It is suitable for marketing professionals aiming to increase their understanding of financial marketing concepts and advance their careers within the industry.
Why is Certified Financial Marketing Professional (CFMP) important?

• Demonstrates advanced knowledge in financial services marketing, including strategy and analytics.
• Builds credibility and professional recognition within the banking and financial industry.
• Enhances skills in digital marketing tailored to financial services.
• Improves career prospects for marketers focused on financial services.
• Validates an understanding of customer insights and data-driven marketing strategies.

Who should take the Certified Financial Marketing Professional (CFMP) Exam?

• Marketing Managers in Financial Services
• Financial Marketing Strategists
• Digital Marketing Specialists in Banking
• Product Marketing Managers in Financial Institutions
• Brand Managers for Financial Products
• Customer Insights Analysts
• Financial Marketing Consultants
• Advertising Managers for Banking Services

Skills Evaluated

Candidates taking the certification exam on the Certified Financial Marketing Professional (CFMP) is evaluated for the following skills:

• Strategic marketing for financial services.
• Consumer behavior and market research specific to financial products.
• Data analysis and application of analytics for customer insights.
• Digital marketing, social media, and content marketing within the financial sector.
• Develop and execute integrated marketing campaigns.

Certified Financial Marketing Professional (CFMP) Certification Course Outline
The Certified Financial Marketing Professional (CFMP) Certification covers the following topics -

1. DATA, RESEARCH, AND MEASUREMENT (20%)

• Make strategic, data-driven marketing decisions.

• Research client profiles to identify needs.

• Procure data from primary and secondary sources to assess competitive environment.

• Apply return-on-investment (ROI) methodologies to measure product sales outcomes.

• Establish digital metrics to determine the results of marketing initiatives.

• Collaborate with various business lines to measure and increase sales.

• Leverage data to support marketing recommendations made to executive management.

• Define marketing parameters and ways to calculate ROI for events.

• Define the client journey and identify communication preferences.

• Track progress and efficacy of marketing campaigns.

2. STRATEGY (21%)

• Create segmentation strategies to target messaging.

• Align marketing resources with strategic organizational goals.

• Translate the strategic organizational goals into actionable marketing tactics.

• Create an annual marketing plan.

• Budget marketing resources to support the marketing plan.

• Synthesize industry trends to develop marketing tactics.

3. REVENUE GENERATION (20%)

• Create and measure shareholder value.

• Quantify and communicate financial outcomes of initiatives to leadership.

• Develop campaigns to meet sales goals.

• Recognize current market conditions and competition to price deposits.

4. COMMUNICATION AND BRAND (25%)

• Build an effective internal communication plan.

• Develop an external communication plan.

• Create strategy to build the brand.

• Create appropriate content to engage audiences.

• Construct a crisis communication plan.

5. RISK MANAGEMENT (14%)

• Establish a complaint management process.

• Ensure compliance with the Community Reinvestment Act (CRA).

• Collaborate to ensure ADA compliance.

• Manage vendor risk.

• Develop and disseminate accurate information.

• Monitor advertising content for accuracy and consistency.

• Control exposure to risk by complying with regulations.

• Ensure compliance with digital advertising guidelines.