Certified Pega Marketing Consultant CPMC - 74 V1 Practice Exam

The Certified Pega Marketing Consultant (CPMC) - 74 V1 certification is designed for professionals who specialize in implementing and managing Pega's marketing solutions. This certification validates the candidate’s proficiency in Pega Marketing, covering essential areas like customer engagement strategies, campaign creation, omni-channel marketing, and data-driven decisioning. The CPMC - 74 V1 credential demonstrates an individual’s ability to optimize marketing efforts within the Pega platform, making it suitable for those seeking to excel in data-centric marketing roles that emphasize personalization and automation.
Why is Certified Pega Marketing Consultant CPMC - 74 V1 important?

• Equips candidates with knowledge of Pega’s tools for automated marketing and customer engagement.
• Validates ability to create personalized campaigns using Pega’s data-driven decisioning.
• Recognized by employers looking for expertise in Pega Marketing, particularly in data-oriented marketing roles.
• Demonstrates capability in managing omni-channel marketing strategies on the Pega platform.
• Confirms understanding of customer journey mapping and engagement within Pega Marketing.

Who should take the Certified Pega Marketing Consultant CPMC - 74 V1 Exam?

• Marketing Consultant
• Customer Engagement Specialist
• Campaign Manager
• Digital Marketing Analyst
• Pega Marketing Specialist

Skills Evaluated

Candidates taking the certification exam on the Certified Pega Marketing Consultant CPMC - 74 V1 is evaluated for the following skills:

• Building and managing marketing campaigns on Pega.
• Personalization and engagement strategies.
• Implement and manage omni-channel marketing initiatives.
• Pega’s tools for customer data analysis and automated decisioning.
• Mapping and enhancing customer journeys using Pega.