Channel Development and Management
About Channel Development and Management
In sales and marketing terminology, the phrase "channel management" is frequently used. It is described as a process where the business creates multiple marketing and sales tactics in order to reach the largest audience.
When a business strives to boost sales through a certain distribution channel or mix of channels, it is said to be engaging in "channel development": a plan to boost sales globally.
Why is Channel Development and Management important?
Establishing a direct connection with clients in each channel is the aim of channel management. The management will have a better notion of which marketing channel best matches that specific consumer base if the organization is successful in achieving this aim.
A channel development manager collaborates with sales marketers, marketers, and business partners to create marketing approaches and plans for reaching clients through a particular channel.
Who should take the Channel Development and Management Exam?
- B2B Business Developer
- Director of Marketing
- Broker Channel
- Partner Development Manager
- Professional salespeople beginning a career in channel sales or those who just wish to review their channel concepts.
Channel Development and Management Certification Course Outline
- Introduction to channel management and development
- Partner Recruitment
- Onboarding & Enablement
- Partner Business Plans
- Channel Incentives
- Partner Positioning
- Partner Marketing
- Opportunity Management
- Channel Data
- Channel Relationships