Channel Development and Management

About Channel Development and Management

In sales and marketing terminology, the phrase "channel management" is frequently used. It is described as a process where the business creates multiple marketing and sales tactics in order to reach the largest audience.

When a business strives to boost sales through a certain distribution channel or mix of channels, it is said to be engaging in "channel development": a plan to boost sales globally.

Managing channels helps increase profits and better utilize their reach. Channel Development and Management has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Channel Development and Management important?

Establishing a direct connection with clients in each channel is the aim of channel management. The management will have a better notion of which marketing channel best matches that specific consumer base if the organization is successful in achieving this aim.

A channel development manager collaborates with sales marketers, marketers, and business partners to create marketing approaches and plans for reaching clients through a particular channel.

Profits increase and more revenue is realized by better management of channels. Channel Development and Management certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Channel Development and Management Exam?

• Sales managers, executives and senior executives
  
• B2B Business Developer
• Director of Marketing
• Broker Channel
• Partner Development Manager
• Professional salespeople beginning a career in channel sales or those who just wish to review their channel concepts.

Knowledge and Skills required for the Channel Development and Management

Specific skills are needed to excel in career of channel development and management which includes analytical bent of mind and quick learning skills.

Channel Development and Management Practice Exam Objectives

Channel Development and Management exam focuses on assessing your skills and knowledge in concepts and application of Channel Development and Management.

Channel Development and Management Practice Exam Pre-requisite

There are no prerequisites for the Channel Development and Management exam.

Channel Development and Management Certification Course Outline

1. Introduction to channel management and development
2. Partner Recruitment    
3. Onboarding & Enablement  
4. Partner Business Plans  
5. Channel Incentives  
6. Partner Positioning  
7. Partner Marketing  
8. Opportunity Management  
9. Channel Data  
10. Channel Relationships  

Exam Format and Information

Certification name – Certificate in Channel Development and Management
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199