Competitive Marketing Strategies

About Competitive Marketing Strategies

A competitive strategy is a long-term marketing plan created by businesses to protect their position in the market and obtain a competitive edge.

Competitive marketing strategies management has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Competitive Marketing Strategies important?

An action plan created by a business to gain a competitive edge over rivals is known as a competitive strategy. This plan was developed after evaluating the opposition's opportunities, threats, strengths, and weaknesses and contrasting them with your own.

Competitive marketing strategies management  certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Competitive Marketing Strategies Exam?

• Business managers and executives
• Marketing managers & sales managers with revenue generation responsibilities
• Professionals who want to gain a deeper understanding of marketing
• Brand managers are responsible for managing the function

Knowledge and Skills required for the Competitive Marketing Strategies

Candidates gain quick success in career of competitive marketing strategies if they have skills of critical thinking and good communication skills.

Competitive Marketing Strategies Practice Exam Objectives

Competitive Marketing Strategies exam focuses on assessing your skills and knowledge in concepts and application of Competitive Marketing Strategies

Competitive Marketing Strategies Practice Exam Pre-requisite

There are no prerequisites for the Competitive Marketing Strategies exam. Candidates who are well versed  in Competitive Marketing Strategies can easily clear the exam.

Competitive Marketing Strategies Certification Course Outline

1. Introduction to Brand Management
2. Brand Image, Brand Identity and Brand Equity
3. Brands and Consumers
4. Brands and Social Media
5. Brand Positioning and Extension
6. Managing Brand Over Time
7. Brand Portfolio Management
8. Brand Metrics
9. Introduction to Integrated Marketing Communication Mix
10. Understanding Content of Communication
11. The Power of Strategy/Big Idea
12. Brands with Purpose – Managing Brand Reputations

Exam Format and Information

Certification name – Certificate in Competitive Marketing Strategies
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199