Competitor Analysis

About Competitor Analysis

An evaluation of the advantages and disadvantages of present and future rivals is known as competitive analysis in marketing and strategic management. In order to recognize possibilities and risks, this analysis gives both an offensive and a defensive strategic perspective.

Competitor analysis has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Competitor Analysis important?

Benefits of conducting regular competition analysis that can assist your company in creating a winning strategy include:

• Analyze the commercial feasibility of innovative goods and services.
• Calculate the success of your marketing plan.
• Find the gaps that are under or unserved.
• Maximizing the benefits of your competition analysis.

Competitor analysis certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Competitor Analysis Exam?

• Business managers and executives    
• Marketing team leader
• Someone who is looking to build a startup

Knowledge and Skills required for the Competitor Analysis

Specific skills are needed to excel in career of competitor analysis which includes analytical bent of mind and quick learning skills.

Competitor Analysis Practice Exam Objectives

Competitor Analysis exam focuses on assessing your skills and knowledge in competitor analysis techniques.

Competitor Analysis Practice Exam Pre-requisite

There are no prerequisites for the Competitor Analysis exam. Candidates who are well versed  in sales or marketing can easily clear the exam.

Competitor Analysis Certification Course Outline

1. Overview of competitor analysis
2. Gather the data
3. Research Your Competitor's Customers
4. Analyze Your Competitive Data
5. Assess Your Competitive Standing

Exam Format and Information

Certification name – Certificate in Competitor Analysis
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199