Consumer Behaviour
About Consumer Behaviour
The study of people, groups, or organizations and all the behaviors connected to the acquisition, consumption, and disposal of products and services is known as consumer behavior. Consumer behavior refers to how a person's feelings, attitudes, and preferences influence their purchasing decisions.
Why is Consumer Behaviour important?
Businesses need to understand customer behavior in order to make better judgments about the goods and services they offer. Businesses may modify their offers to better meet the requirements and wishes of their target market by comprehending why consumers buy particular items and how they use them.
Who should take the Consumer Behaviour Exam?
- Marketers
- Brand managers
- Product managers
- Sales Professionals
- Tech leaders
- Project managers
- UX and web design professionals
- Entrepreneurs
Consumer Behaviour Certification Course Outline
- Introduction to Consumer Behaviour
- Segmentation and Brand Positioning
- Role of Consumer Behavior & Satisfaction
- Role of Consumer Behavior for Relationship
- Consumer Decision Making
- Perception
- Consumer Behaviour in Practice
Certificate in Consumer Behaviour FAQs
When will the result be declared?
The result will be declared immediately on submission.
How can I take the exam?
It will be a computer-based exam. The exam can be taken from anywhere around the world.
What is the passing score for the Certification?
You have to score 25/50 to pass the exam.
Is there any negative marking?
No there is no negative marking
How many questions will be there in the exam?
There will be 50 questions of 1 mark each
What happens if I fail in the exam?
You will be required to re-register and appear for the exam. There is no limit on exam retake.
How to register for the exam?
You can directly go to the certification exam page and register for the exam.