Consumer Goods Marketing
About Consumer Goods Marketing
Consumer
goods are products bought for consumption by the average consumer and
are what a consumer will see stocked on the store shelf. Clothing, food,
and jewelry are all examples of consumer goods. Basic or raw
materials, such as copper, are not considered consumer goods because
they must be transformed into usable products.
In consumer goods marketing the various categories of the product fits into are
•
Shopping products are items such as clothing, furniture, electronics, etc, and are purchased less frequently by consumers, and marketing is
typically targeted to distribution outlets such as larger or nationwide
corporations.
• Convenience products are products that consumers
use frequently such as food, cleaning, and personal products, and which
are marketed to the masses or larger segments.
• Specialty
products are higher in cost and are sought after by consumers that will
spend less time comparing price tags and more time seeking value and
originality.
• Unsought products are products that are sold
simply because of the way it is marketed. It may be a frivolous purchase
or an impulse purchase. They are best-marketed face-to-face or through
an email promotion.
Why is Consumer Goods Marketing important?
Consumer Goods Marketing is important as it
• An effective way of engaging customers
• Build and maintain the company’s reputation
• Build a relationship between a business and its customers
• Acts as a communication channel to inform customers
• It helps to boost sales
• Aids in providing insights about business
• Marketing helps businesses to maintain a good relationship with customers by making them remain relevant.
• Helps the management team to make informed decisions
Who should take the Consumer Goods Marketing Exam?
• Marketing professionals
• Business owners or Entrepreneurs in consumer goods
• Marketing consultants
• Anyone who wants to assess their marketing skills
• Marketing managers and senior executives
• Professionals working in advertisement or marketing companies
• Students
Consumer Goods Marketing Certification Course Outline
1. Introduction To Marketing Management
2. Developing Marketing Strategies And Plans
3. Capturing Marketing Insights
4. Connecting With Customers
5. Analysing Consumer Markets
6. Analysing Business Markets
7. Identifying Market Segments And Targets
8. Delivering Value
9. Consumer Goods Marketing