Certificate in Content Management

Content Management

About Content Management

The process of gathering, delivering, retrieving, governing, and generally managing information in any format is known as content management (CM). The phrase is frequently used to refer to managing the lifetime of digital material, from production through deletion or permanent storage.

Why is Content Management important?

For B2B businesses, content management solutions are very crucial. They make it possible for design partners to quickly and simply create web pages for organizations that not only look fantastic but also function well and generate traffic. Advantages of CMS:

• user-friendliness and quick deployment
• ease of maintenance, including updates
• cost-efficiency
• extendable functionality 
• SEO-friendly features
• developer and community support

Who should take the Content Management Exam?

• Freshers
• Traditional Marketers
• Entrepreneurs
• Brand and Communication Managers
• Sales Professionals

Content Management Certification Course Outline

1. Fundamentals of Marketing
2. Digital Marketing Metrics and Channels
3. Designing a Web Presence
4. Social Media Marketing
5. Search Engine Optimisation (SEO)
6. Content Marketing
7. Google Ads Search Campaign
8. Email Marketing
9. Web Analytics