Content Management

About Content Management

The process of gathering, delivering, retrieving, governing, and generally managing information in any format is known as content management (CM). The phrase is frequently used to refer to managing the lifetime of digital material, from production through deletion or permanent storage.

Content Management need has increased with the introduction and acceptance of internet especially due to plethora of blogs, posts, websites and social media. Content Management has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Content Management important?

For B2B businesses, content management solutions are very crucial. They make it possible for design partners to quickly and simply create web pages for organizations that not only look fantastic but also function well and generate traffic. Advantages of CMS:

• user-friendliness and quick deployment
• ease of maintenance, including updates
• cost-efficiency
• extendable functionality 
• SEO-friendly features
• developer and community support
• increase engagement
• provides source of interaction wit customer

Content Management certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Content Management Exam?

• Online e-commerce managers, executives and senior executives
• Website developers
• SEO professionals
  
• Freshers
• Traditional Marketers
• Entrepreneurs
• Brand and Communication Managers
• Sales Professionals

Knowledge and Skills required for the Content Management

Specific skills are needed to excel in career of content management which includes analytical bent of mind and quick learning skills.

Content Management Practice Exam Objectives

Content Management exam focuses on assessing your skills and knowledge in various aspects of online content and its management

Content Management Practice Exam Pre-requisite

There are no prerequisites for the Content Management exam. Candidates who are well versed  in online content and its management can easily clear the exam.

Content Management Certification Course Outline

1. Fundamentals of Marketing
2. Digital Marketing Metrics and Channels
3. Designing a Web Presence
4. Social Media Marketing
5. Search Engine Optimisation (SEO)
6. Content Marketing
7. Google Ads Search Campaign
8. Email Marketing
9. Web Analytics

Exam Format and Information

Certification name – Certificate in Content Management
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199