Content Writing
About Content Writing
Writing, editing, and releasing material in a digital format is known as content writing. This content can take the form of blog posts, scripts for videos or podcasts, ebooks or whitepapers, press releases, explanations of certain product categories, copy for landing pages or social media postings, and more.
Content writing enables companies to increase their search engine rankings and post relevant content as needed by customers. Content writing has gained immense popularity across the globe resulting in huge demand for certified professionals.
Why is Content Writing important?
Writing consistent, high-quality content is a priceless tool for establishing a connection between companies and customers. Additionally, content increases audience retention and engagement. Your clients will continue to buy from you if you provide them with helpful information and invite them to engage in your brand.
Content writing enables good searchability on internet thus more customers visit your website and resulting in more sales. Content writing certified professionals, executives and managers are in high demand in companies across the globe.
Who should take the Content Writing Exam?
- SEO professionals
- Website owners
- Online entrepreneurs
- Digital marketers
- Freelancers
- Bloggers
- Content Marketers
- Beginners who want to know more about SEO content writing
- Those who wish to start a career in content writing
- Editors
Knowledge and Skills required for the Content Writing
Candidates gain quick success in career of content writing if they have skills of critical thinking and good communication skills.
Content Writing Practice Exam Objectives
Content Writing exam focuses on assessing your skills and knowledge in concepts and application of Content Writing
Content Writing Practice Exam Pre-requisite
There are no prerequisites for the Content Writing exam. Candidates who are well versed in online content can easily clear the exam.
Content Writing Certification Course Outline
- Creative and Technical Writing.
- Readability and searchability
- Grammar: Tone, style, types, and structure
- Advanced Online Research
- Google Keyword Planner
- Graphic Skills
- Google Analytics
- Editing Skills
- SEO Writing
- Landing Pages
- Blog
- Social media
- Newsletter & Magazine Writing
- Press Releases
- Book Reviews
- Product Reviews & Descriptions
- Resume Writing
- Writing cover letter
- Editing & Proofreading
- Road map to create strategic content
- Introduction to email writing
- Copywriting
Exam Format and Information
Certification name – Certificate in Content Writing
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees - INR 1199