Corporate Marketing Practice Exam

About Corporate Marketing
Corporate marketing is the means by which a corporation or organization attracts potential customers. A corporate marketing team is responsible for determining how to reach the company’s desired customers, and determining what kinds of advertising and messaging tactics will appeal to them.

Corporate marketing, is a type of strategy which mainly focuses on building a strong brand image and strengthening your relationship with customers.

This marketing concept has the main purpose of keeping your customers satisfied, loyal to your product and to turn them into fans of your brand.

Mostly corporations use corporate marketing. However, anyone who has enough marketing budget and wants to build a sharp brand image can use corporate marketing. e.g., NGOs, religious and political organizations, clubs can use corporate marketing.

Big corporations like Apple use corporate marketing to build a sharp brand image of high quality and secure product manufacturers.

Corporate marketing is effective nearly for anyone. More or less, everyone is susceptible to corporate advertising because this marketing infiltrates almost every aspect of people’s lives.

Corporate Marketing has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Corporate Marketing important?
Corporate marketing deals with making the reputation of the whole company and building a sharp brand image.  
It adds value to the organization by
•    Defining Company Personality
•    Enables Long-term Planning for marketing and product consistency.
•    Enables brand Identification - A color scheme, logo and consistent imagery allow customers, partners and employees to immediately recognize products or company information.
•    Better Targeting - Easily target the most appropriate segments for product offers.
•    Market Share - Increase market share through expanding product footprint.
•    Avoids Misrepresentation
•    Creates Brand Awareness

Corporate Marketing certified professionals, executives and managers are in high demand in companies across the globe.

Important Concepts for Corporate Marketing Practice Exam

• Developing Marketing Strategies And Plans
• Capturing Marketing Insights
• Connecting With Customers
• Analysing Business Markets
• Identifying Market Segments And Targets
• Delivering Value

Who should take the Corporate Marketing Exam?
•    Marketing, PR, Advertising or branding  professionals
•    Business owners
•    Entrepreneurs
•    Anyone who wants to assess their marketing skills
•    PR, Advertising or branding managers and senior executives
•    Marketing consultants
•    Professionals working in outsourced marketing companies

Corporate Marketing Practice Exam Objectives

Corporate Marketing exam focuses on assessing your skills and knowledge in concepts and application of marketing to corporate and MNCs.

Corporate Marketing Practice Exam Pre-requisite

There are no prerequisites for the Corporate Marketing exam. Candidate should be well versed  in marketing to corporate companies to clear the exam.

Corporate Marketing Certification Course Outline
1. Developing Marketing Strategies And Plans
1.1 Mission Statement
1.2 The Market
1.3 Competition - Direct and indirect
1.4 Sample Marketing Plan Outline

2. Capturing Marketing Insights
2.1 Marketing Information Systems
2.2 Analysing the Macro environment
2.3 Marketing Research
2.4 Measuring Marketing Productivity
2.5 Forecasting and Demand Measurement
2.6 Marketing Mix Modelling

3. Connecting With Customers
3.1 Creating Customer Value, Satisfaction, and Loyalty
3.2 Maximizing Customer Lifetime Value
3.3 Cultivating Customer Relationships
3.4 Customer Database and Marketing

4. Analysing Consumer Markets
4.1 Factors influencing consumer behaviour
4.2 Major Psychological Processes
4.3 Buying Decision Process

5. Analysing Business Markets
5.1 Organisational Buying
5.2 Business Buying Decision Process
5.3 Procurement Process
5.4 Managing B2B Customer Relationships


6. Identifying Market Segments And Targets
6.1 Levels of Market Segmentation
6.2 Approaches to Segmenting Markets
6.3 Market Targeting

7. Building Strong Brands
7.1 Measuring Sources of Brand Equity
7.2 Brand Image
7.3 Key Success Criteria
7.4 The Brand Value Chain

8. Delivering Value
8.1 Designing and Managing Integrated Marketing Channels
8.2 Role of Marketing Channels
8.3 Analyzing Customers’ Desired Service Output Levels
8.4 Identifying Major Channel Alternatives
8.5 Managing Retailing, Wholesaling, and Logistics
8.6 Channel Integration and Systems
8.7 The New Competition in Retailing
8.8 Legal and Ethical Issues in Channel Relations
8.9 The Value Chain
8.10 Value Delivery—Companies’ Requirement

Exam Format and Information
Certification name – Corporate Marketing Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199