Corporate Strategy
About Corporate Strategy
A corporate strategy entails a clearly defined, long-term vision that organizations set, seeking to create corporate value and motivate the workforce to implement the proper actions to achieve customer satisfaction. In addition, corporate strategy is a continuous process that requires a constant effort to engage investors in trusting the company with their money, thereby increasing the company’s equity.
Why is Corporate Strategy important?
The benefits of having a strategy are
• Gives direction
• Imagine new realities, and not remain content with past success or bemoaning past failures
• We have vision and this generates motivation
• We find it helpful to lead others, and manage resources
• We get others on board and contributing
• We get focused on implementation and measurements
• We define success clearly
• We get out of our comfort zone; we become dissatisfied the status quo
• No more running on the tread mill. Same actions, same results
• We have competitive advantage
Who should take the Corporate Strategy Exam?
• Aspiring entrepreneurs
• Business owners
• Business executives
• Business analysts
• Students
• Anyone who wants to assess their strategy skills
Corporate Strategy Certification Course Outline
1. Introduction to Business Strategy
2. Introduction to Strategic Management
3. Difference Between Policy, Strategy And Tactic
4. Characteristics of Strategic Decisions
5. Levels of Strategy
6. Characteristics of Strategic Decisions at 3 Levels
7. Role of Strategic Management
8. Concept of Objective, Mission And Vision
9. Functions And Contributions of Objectives
10. Strategic Intent
11. Approaches To Strategy
12. Approaches to Strategy
13. Planning Process
14. Strategic Planning Process
15. Environmental Analysis
16. Pestle Analysis
17. Porter’s 5 Force Analysis
18. Understanding Business
19. Competitor Analysis
20. Competitor Analysis (Internal Analysis)
21. Boston Matrix
22. The International Dimensions of Strategy
23. Core Competence
24. Benchmarking
25. Mc Kinsey’s 7s Framework
26. Swot Analysis and Value Chain
27. Introduction To Strategy Implementation
28. Structural Implementation
29. Functional Implementation
30. Functional Implementation
31. Behavioural Implementation
32. Resource Mobilisation and Allocation
33. Concept of Strategic Evaluation And Control
34. Control Process
35. Techniques of Strategic Evaluation And Control